Growth Marketing Vp
hace 5 días
Mexico, Ciudad de MéxicoUp to 50kTechnology Solutions CompanyGrowth Marketing VP for Technology Solutions CompanyKon’nichiwaWe are currently managing a **_Growth Marketing VP_** role** for an important **Technology Solutions Company** based in **México City & Bogotá**This is a fast-growing company, backed by **angel investors**, **venture capital** & **private equity funds.**The main goal of the role is to **enhance the G2M, lead generation & brand awareness** **strategy **across the regional operations of the company** (US, México & Colombia).**We are looking for an experienced marketing professional, with a strong background in **demand generation**, **brand awareness** & **customer engagement**.Growth Marketing VP responsabilities:**Revenue & lead generation**:- **Report to the Chief Growth Officer** regarding the overall marketing strategy- Spearhead marketing division working with the sales team to **define adequate multi-channel marketing strategies**:- Spearhead the **lead generation strategies** oriented towards **building a strong pipeline of customers** across the company’s product and market of operations.- **Develop marketing planning, budgeting and executing marketing programs** for all products & markets operations.- **Design, implement and manage automated marketing campaigns**:- Execute digital marketing campaigns and track key indicators **optimizing the products’ SEO**:- **Design and execute pre-launch marketing strategies** for our new MVPs to **create awareness** and build a set of beta-testing customers- Work closely with our partners, join campaigns to maximize targeted outreach and deliver results on acquired leads- **Monitor key metrics** including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance- **Track the effectiveness of marketing campaigns** whilst analyzing and presenting results among different audiences**Communications & Brand Awareness**- Design and execute G2M and other marketing **(inbound & outbound)** strategies and initiatives to maximize sales funnel & sales conversion (short and long term)- **Coordinate public relationships**,** executive & company communications** and **brand strategies** to maximize brand awareness- **Identify key technology events** both local and international to maximize awareness of the brand and our value proposition- **Coordinate internal & external communication**: manage internal stakeholders, external creative agencies, events, vendors, periodic newsletter and other projects**Analytics, Business Intelligence & Performance**- **Monitor key metrics** including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance- **Track the effectiveness of marketing campaigns** whilst analyzing and presenting results among different audiences.**Requirements for the position**:- Bachelor’s or Master’s degree in business, engineering, marketing, or a related field- **+5 years of marketing & growth experience** in a high-performance and entrepreneurial environment (lead generation, G2M, brand awareness, marketing campaign budgeting, planning, execution, monitoring and optimization)- At least **2 years of B2B marketing experience in the tech sector.**:- Languages**:Spanish (Fluent), English (Advanced)****This role is Hybrid and the location of the role is in Mexico City o Bogotá.****Salary range**:- **American dollars**:$2555,61 / month to $3833,42 / month- **Mexican pesos**:50.000,00 MXN / month to 75.000,00 MXN / month- **Colombian pesos**: ,05** **COP / month to ,00 COP / month- From 3 to 6 months of bonus depending on KPI’s performance + company’s equity.We will contact you very soon**Truthfully, your People Partner**I WANT TO SIGN UP
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