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**Who we are**:Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.**Who you are**:We are always looking for amazing talent who can contribute to our growth and deliver results As a Senior Strategic Communications Specialist, you are an experienced, hands-on communications professional with great energy, strong motivation, creativity, and strategic thinking. You're passionate about storytelling, brand positioning, and building authentic connections across media, influencers, and social platforms. You've worked in multinational companies—ideally in tech and B2B environments— and know how to turn complex ideas into compelling narratives that are customer-focused and grounded in value.You may come from a marketing or communications agency background, and you're confident navigating fast-paced, dynamic settings where you own the message, the strategy, and the execution end-to-end. You're not only strategic, but also highly collaborative, curious, and proactive—someone who thrives on taking initiative and making things happen and are excited by the opportunity to have a real impact across Latin America. You understand the importance of regional nuance, and your work is driven by data, ROI thinking, and a focus on delivering customer value. You are a bilingual communicator (Spanish and English) who can craft messages that resonate across audiences and cultures. Ideally, you're based in Mexico, Colombia, or the U.S., and bring a deep understanding of the Latin American communications landscape.**What you'll do**:As the Senior Strategic Communications Specialist, for Latin America, you will lead and execute a regional communications strategy that strengthens Geotab's brand reputation, visibility, and positioning, particularly in key markets like Mexico where competitive differentiation is critical. In this role, you will collaborate closely with internal teams and external partners to craft and own key messaging that communicates our product value, customer impact, and leadership in the telematics space.You will liaise with PR, media, and social media agencies to ensure alignment, consistency, and effective execution of communications initiatives, while building strong media and influencer relationships to secure high-impact coverage and brand visibility opportunities. You will also develop engaging content such as press releases, blogs, customer success stories, executive pieces, and social storytelling tailored to local audiences. You will support executive visibility and thought leadership through speaker opportunities, bylined articles, and regional campaigns, aligning with global communications teams while leading regional storytelling with agility, creativity, and cultural sensitivity.**How you'll make an impact**:- Develop and execute the communications strategy including ideation, writing and editing of the annual communications plan.- Proactively develop newsworthy content leveraging Geotab's CEO, SMEs and leaders, creating new ideas and writing content for external communications materials including media releases, social content, viewpoints, blogs and speaking opportunities. Manage CEO's LinkedIn social program including posts.- Manage response and oversight of negative social media activity including internal and external stakeholders.- Lead and coach Geotab spokespeople with media interviews, developing strategy, messaging and positioning; write/develop social content, and write/develop speaking materials for key executives.- Manage and proactively build media relationships, including an extensive network of journalists and influencers across Latin America.- Own the day-to-day support for Geotab's Latin American public relations agencies, ensuring they are equipped with relevant content and information to succeed in reaching their goals and objectives.- Oversee Latin America strategic communications initiatives ensuring media and social program integration, legal approvals, annual calendar management and 360 campaign management.- Guide and coach the team including managing the development of tools and processes to improve data understanding and
