Creative Strategist

hace 5 días

Ciudad de México Jive Nutrition A tiempo completo

**About Jive Nutrition**Jive Nutrition is redefining the way people experience protein with unforgettable flavors and high-performance ingredients. As a fast-growing DTC brand, we are looking for a **Creative Strategist** to drive the strategy behind our paid media ad creatives, ensuring every piece of content is built for performance.This is a **high-impact role** where you will be responsible for developing **ad angles, creative briefs, and overarching strategy** for paid media, mainly Meta. You will manage one video editor/graphic designer, ensuring all creatives are aligned with strategy and optimized for performance.We’re looking for someone who is **highly independent, resourceful, and proactive**—someone who doesn’t just execute ideas but actively develops them based on research, performance data, and emerging trends.**Requirements**:**What You’ll Do**:- Develop **ad angles, messaging frameworks, and creative strategies** that drive conversions.- Write **clear, structured creative briefs** for the video editor/designer to execute.- **Source, recruit, and manage UGC creators** to ensure a steady stream of high-quality content.- Research competitors, trends, and audience psychology to refine ad concepts.- Collaborate with the marketing team to align creative direction with brand positioning.- Analyze ad performance metrics and iterate on creative strategy based on data.- Manage and provide feedback to the video editor/designer to ensure high-quality execution.- Stay ahead of trends in DTC, performance marketing, and paid social advertising.**What You Bring**:- Proven experience in creative strategy for **performance marketing or DTC e-commerce**.- Strong ability to **develop ad angles and hooks** that stop the scroll and drive action.- Excellent copywriting skills with an understanding of direct-response marketing.- Ability to interpret **data-driven insights** to refine creative strategy.- Experience managing **video and static ad production** in a paid media environment.- A **self-starter mentality**—you take initiative, learn fast, and execute independently.**Bonus Points If You**:- Have experience in **nutrition, supplements, or fitness brands**.- Have worked on **high-spending ad accounts** with structured testing methodologies.- Understand **meta ads, UGC-style creatives, and conversion optimization**.**Benefits****Why Join Jive Nutrition?**:- Competitive USD salary- 100% remote - work from anywhere- Work on a brand with high-growth potential in the health & wellness space- Independence to execute and bring your own ideas to life- Work on a small team where your work is impactful

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