Analyst Portfolio Activation

hace 3 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

**What You’ll Do for Us**- Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.- Actively work on regional market development to ensure the right implementation of projects- Provide market input for the development of OU- and market-level Innovation projects- Provide input to localization and real-time amplification of IMX campaigns within the Franchise units- Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers*****Qualification & Requirements**:- Marketing and leadership experience (7+ years)- Business, commercial and financial acumen- Experience working in cross-functional and cross-geographical teams is preferred- Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary- Ability to develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda- Ability to support negotiations and alignment with key stakeholders- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers- Ability to identify needs for campaign localization or customization as necessary- Ability to support, execute media buying (in partnership with Marketing procurement and IMX), as necessary**What We Can Do For You**:- **Iconic & Innovative Brand**s: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Fanta, Del Valle & Topo Chico.- **Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.**Our Purpose and Growth Culture**:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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