Senior Director Portfolio Activation

hace 2 semanas

Ciudad de México Coca-Cola A tiempo completo

**Primary Location**:Primary location will be México.**What You’ll Do for Us**- Front-Line Marketing Director will:- ** Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.- Provide strategic and executional / Operations unit specific input on **Market-level portfolio strategy, brand plans **(activities, calendars, execution of allocated DME) and **local innovation opportunities**- ** Lead regional market development** to ensuring the right implementation of projects- Provide market input for the **development of market-level Innovation projects**- **Provide input to localization** and **real-time amplification of **Integrated Marketing Experience Campaigns within the Operations units- ** Execute local media buying **that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience)- ** Manage brand activation** at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with **with bottlers**- Support the System in **Customer & Shopper marketing** agenda**, maintaining **strong relationships with key customers**- Front-Line Marketing Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.**Qualifications and Requirements**- Significant Marketing and leadership experience (14+ years), including leading teams- Direct experience with marketing activation- Business and commercial acumen, including financial expertise- Preferred experience working with The Coca-Cola Company external partners (bottlers and customers)- Experience working with marketing in large Operational Units preferred- Experience working in cross-functional and cross-geographical teams is preferred**What We Can Do For You**- ** Challenging Work - **our unique global system offers constant opportunities to develop world-class skills and a truly international career.- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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