Content Lead

As the Content Lead, you will oversee both client content and internal marketing materials. You will play a pivotal role in shaping content that resonates with target audiences, drives engagement and supports business growth.**Key responsibilities****1. Content creation & copywriting**- Support clients in their copywriting/editing needs across similar content and production.- Collaborate with product marketing, design, and demand generation teams to deliver impactful content that aligns with broader marketing strategies.- Maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s positioning and values.**2. Content marketing strategy**- Develop and execute data-informed content marketing strategies to engage target audiences and support lead generation and sales enablement initiatives.- Conduct audience research and develop content that addresses pain points, interests, and decision-making processes of key personas.- Build and manage content calendars that align with marketing campaigns and business priorities.**3. Digital marketing development & management**- Maintain a regular flow of social media assets for the Designerds social media channels, blog and website.**4. Thought leadership & brand elevation**- Stay informed of industry trends, competitor strategies, and emerging content marketing practices to keep the company’s approach fresh and innovative.**5. Content leadership & management**- Ensure all team-produced content meets quality standards, aligns with brand voice, and supports business goals.- Manage workload distribution and establish streamlined workflows to ensure deadlines are consistently met.- Oversee junior copywriters, providing mentorship, constructive feedback and professional development opportunities.- Work with internal design teams in developing and reviewing relevant content for the brand and our clients.**Qualifications**- 5-10 years of content-focused roles in both agency and in-house environments, with a proven track record of success in B2B tech, fintech, SaaS, or related industries.- Experience managing and mentoring copywriters or content teams, with strong interpersonal and leadership skills.- Work developing engaging content across a number of platforms, formats and voices. A Swiss Army knife of the written word.**Skills**- Fluent in English- Exceptional copywriting and editing skills, with a portfolio showcasing a range of B2B- & B2C-focused content.- Proficiency in developing and executing content marketing strategies that drive business outcomes.- Familiarity with content management systems (CMS), project management platforms (e.g., Monday, WorkFront), and tools to measure content performance.- Outstanding communication, organization and project management abilities. Proven capacity to manage multiple projects while maintaining attention to detail and deadlines.- Ability to collaborate with cross-functional teams.- Strategic thinking to develop compelling content.**Other qualifications**- Experience managing global content initiatives and tailoring messaging for diverse audiences.- Familiarity with UX writing or product-focused content creation.- Certifications in content marketing, copywriting, or related disciplines.**Why work with us?**- Shape the voice of a brand in fast-evolving industries like fintech, SaaS, and B2B tech.- Be part of a company that values creativity, innovation, and the power of great storytelling.- Work with some of the top brands on the market in developing their own voice and materials.- Lead and mentor junior writers in a collaborative environment.**Location**: 100% remote**Compensation**: Competitive salary and benefits package**Daily duties**:- Support client ongoing content creation needs- Develop ongoing content calendar for Designerds channels- Create and monitor content for social media profiles (stories + posts)- Plan and schedule posts in advance to automate on all social media profiles- Be open to learn and execute other marketing channels to bring value to our team- Support the senior management team with materials and content reviews- Being able to assist our design team in developing ads is a plus- Designerds is an equal opportunity employer. All applicants will be considered without attention to ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status._Pay: $45,000.00 - $55,000.00 per monthWork Location: RemoteExpected Start Date: 12/01/2025