Associate Manager, Field Marketing

Summary**The Opportunity**Hyatt seeks a dynamic Associate Field Marketing Manager (LAC Region) to join a team that loves being the connection between corporate marketing strategy and hotel execution and is eager to develop its skill set by providing additional marketing support to members of the Field Marketing team. In this role, you will collaborate closely with multiple teams - such as Sales, Operations, Digital, and Brand - on a shared goal: to drive hotel revenue. You will be part of a team that is passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.**Who We Are**At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.**Why Now?**This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.**How We Care for Our People**Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.**We’re proud to offer exceptional corporate benefits which include**:- Annual allotment of free hotel stays at Hyatt hotels globally- Flexible work schedule and location- Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption- Paid Time Off, Medical, Dental, Vision, 401K with company match**Our Commitment to Diversity, Equity, and Inclusion**Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.**Who You Are****The Role**Additional responsibilities include:- Managing digital marketing programs for Field Marketing program hotels. Daily management of hotel websites, third-party businesses, and paid media listings (transient).- Plan and execute web content, SEO, SEM, Paid Social, and Meta strategy for a portfolio of hotels.- Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics, and best practices.- Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution. Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives.- Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix. Serve as a strategist and liaison for properties for digital agency programs and in other consultative matters.- Coordinate with Field Marketing Managers to support tactical execution of marketing strategies for Field Marketing program hotels. Supporting website content management, third-party listings, online optimizations, and reporting delivery.- Deliver reporting to key stakeholders, including KPIs, comparative scorecards, summarization of performance, and future recommendations and action items. Benchmark digital activities against comp set and