Paid Social Specialist

**Vacante para la empresa Julius 2 Grow en Monterrey, Nuevo León**:**Job Summary**:We are seeking a Paid Social Specialist to develop, execute, and optimize data-driven social media campaigns, primarily across Meta (Facebook & Instagram), with potential involvement in additional platforms such as Pinterest, X (Twitter), and TikTok. This role demands a strategic, analytical, and results-driven approach to performance marketing, focusing on lead generation and conversion optimization.**Responsibilities and Duties**:- **Campaign Execution**:Build, develop, and optimize paid social media campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, and X (Twitter), utilizing specific inventory feeds and geographical segmentation (DMA market areas).- ** Campaign Management**:Oversee campaign setup, audience segmentation, ad creative testing, and budget allocation to maximize ROI.- ** Budget Management**:Set campaign budgets, run dates, and maintain budget pacing spreadsheets to ensure optimal spend allocation.- ** Optimization & Tracking**: Monitor tagging, tracking, and attribution models to ensure accurate performance measurement. Continuously analyze key metrics such as CPA, ROAS, CTR, and CPC to make data-driven adjustments that enhance campaign efficiency.- ** Performance Analysis & Reporting**:Track KPIs (clicks, calls, form fills, website visits, lead submissions) and generate regular reports using spreadsheet-based budget pacing and TapClicks dashboards.- ** Creative & Strategy Collaboration**: Work closely with creative teams to develop compelling ad creatives and messaging aligned with campaign objectives.- ** Analytics & Insights**: Utilize tools like Google Analytics, Meta Business Manager, and third-party reporting platforms to measure campaign effectiveness and generate strategic insights.- ** Industry Trends & A/B Testing**: Stay up to date with social media trends, platform updates, and best practices to refine strategies. Conduct A/B testing on ad creatives, audience segments, and bidding strategies to drive performance improvements.- ** Client & Internal Reporting**: Provide detailed reports and strategic recommendations to clients and internal stakeholders based on campaign results.**Required Qualifications and Skills**:- Hands-on experience managing paid social campaigns across multiple platforms.- Proficiency in Meta Ads Manager; experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, and X (Twitter) Ads is a plus.- Strong understanding of audience targeting, bidding strategies, and conversion tracking.- Proven ability to analyze data and optimize campaigns to improve CPA, ROAS, CTR, CPC.- Experience in budget pacing, performance tracking, and campaign optimization.- Familiarity with Google Analytics, UTM tracking, Looker Studio, and other reporting tools.- Strong spreadsheet skills for budget tracking and reporting.- Ability to manage multiple campaigns and adjust strategies based on performance insights.- Excellent English communication skills and ability to collaborate cross-functionally with creative and account teams.- Agency experience preferred.**Desired qualifications and skills (Nice to Have)**:- Experience in the automotive marketing industry or familiarity with automotive consumer behavior.- Experience running paid social ads for automotive dealerships.- Familiarity with TapClicks for reporting and performance dashboards.- Experience with dynamic inventory-based ad campaigns.**Nível de educación deseada**:Superior - titulado**Nível de experiência deseada**:Nível Medio**Función departamental**:Marketing / RRPP / Comunicación**Industria**:Marketing**Habilidades**:- Meta ads- Tik Tok Ads- Paid Social