Growth Marketing Specialist

hace 3 semanas

Mérida, México Intangibles Talent ® A tiempo completo

**About the Role**:**Key Responsibilities**:- Develop and execute marketing strategies to grow brand awareness and engagement- Actively manage and monitor all social media platforms (Instagram, Facebook, LinkedIn, TikTok), including messages, notifications, and engagement- Coordinate and upload real estate listings (Just Listed, Coming Soon, In Escrow, Closed, etc.) across platforms- Track and update the status of property listings in internal databases and marketing materials (e.g., sold, in escrow, available)- Maintain organized documentation and ensure listings are removed or updated in a timely manner once sold or status changes- Execute and oversee daily content creation (stories, posts, videos, reels) aligned with brand tone and daily activities- Manage community engagement and audience interaction to foster relationships and increase engagement- Collaborate with video editors and content creators to enhance digital presence- Plan and execute paid advertising campaigns (Meta Ads) and track performance metrics- Review and manage ongoing ad campaigns, providing insights and reporting on performance- Plan and execute weekly and bi-weekly content themes (e.g., This or That stories, Podcast Club, Tips, Real Estate Group Content)- Ensure timely creation and promotion of Open House events; post events on Facebook groups and relevant channels- Stay in sync with the schedule and real-time needs, providing flexible support for on-the-go content creation**Requirements**:- English (advanced)- 2 years of experience in marketing, content creation, or brand management (real estate industry preferred)- Strong knowledge of Instagram, Facebook, TikTok, and LinkedIn- Experience with CRM and project management tools (Asana is a plus)- Experience with Meta Ads and performance tracking- Video editing or coordination skills- Strong analytical skills for tracking marketing performance- Available to work from 7:00 AM Mexico Time- Creative, organized, detail-oriented, and highly responsive- Comfortable working in a fast-paced, constantly evolving environment- Ability to take initiative and work independently**Salary**:**$16,000 - $18,000 MXN

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