Senior Director Portfolio Activation

hace 4 semanas

distrito federal, México The Coca-Cola Company A tiempo completo

Location(s): Mexico

City/Cities: Mexico

Travel Required:

Relocation Provided:

Job Posting End Date: November 5, 2024

Shift:

Job Description Summary:

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.

Primary Location:
Primary location will be México.

What You’ll Do for Us:

  • Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.

  • Provide strategic and executional / Operations unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities .

  • Lead regional market development to ensure the right implementation of projects.

  • Provide market input for the development of market-level Innovation projects .

  • Provide input to localization and real-time amplification of Integrated Marketing Experience Campaigns within the Operations units.

  • Execute local media buying that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience).

  • Manage brand activation at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with bottlers .

  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers .

Front-Line Marketing Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.

Qualifications and Requirements:

  • Significant Marketing and leadership experience (14+ years), including leading teams.

  • Direct experience with marketing activation.

  • Business and commercial acumen, including financial expertise.

  • Preferred experience working with The Coca-Cola Company external partners (bottlers and customers).

  • Experience working with marketing in large Operational Units preferred.

  • Experience working in cross-functional and cross-geographical teams is preferred.

What We Can Do For You:

  • Challenging Work: our unique global system offers constant opportunities to develop world-class skills and a truly international career.

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

Skills:

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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