Senior Digital Marketing Manager

**Salary**:- Competitive**Location**:- Mexico City**Country**:- Mexico**Business Unit**:- English**Vacancy Type**:- Permanent**Closing Date**:- 30 October 2024**Meet the recruiter**:- Shamsher Burhm**Salary**: CompetitiveLocation: Mexico City, HybridContract: Permanent, Full Time**Want to spearhead campaigns that drive innovation and brand growth across regions?**In this fantastic opportunity as Senior Digital Marketing Manager, you will take the lead in shaping the digital marketing strategy for Cambridge in your region. Your focus will be on elevating the brand and delivering standout online experiences for educators, parents, and students. You'll work closely with various teams and use cutting-edge digital tools to drive engagement, awareness, and growth.We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.**About The Role**As Senior Digital Marketing Manager, you will:- Define and implement a digital marketing strategy that aligns with global goals while catering to local needs.- Manage digital channels and platforms to optimize performance and increase conversion rates.- Develop and execute a comprehensive digital marketing plan, focusing on innovative campaigns that fuel business growth.- Oversee content strategy, leveraging SEO and analytics tools to maximize visibility.- Champion marketing automation and work with tools like HubSpot and Salesforce.- Foster cross-regional collaboration, ensuring best practices are shared across markets.- Set performance metrics and track campaign success, continuously improving results.**About You**You will bring the following:- Digital marketing expertise with extensive experience in strategic leadership roles.- Strong knowledge of SEO, SEM, Google Analytics, HubSpot, and CRM tools.- Proven experience in leading successful digital marketing campaigns and driving business objectives.- Exceptional communication skills with the ability to influence key stakeholders.- Results-oriented approach, and a drive for innovation and collaboration.- Team player and mentor, with the ability to inspire and develop others.If you would like to know more about this opportunity and what will make you successful, please see the full job description attached to the bottom of this vacancy on our careers site.**Rewards and benefits**We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:- Law benefits- Life assurance- Medical Insurance- Vales de despensa (Vouchers food)- Fondo de ahorro (Saving fund)- Aguinaldo (Christmas bonus)- Prima vacacional (Vacation Bonus)We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.**Why join us.**- Joining us is your opportunity to pursue potential. You will belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development, and progress, in an environment which embraces difference, change and aspiration._