Senior Field Marketing Manager

**Who we are**Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.**About the role**:- **You want to impact the industries that run our world**: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.- **You are the architect of your own career**: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.- **You're energized by our opportunity**: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.- **You want to be with the best**: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.**In this role, you will**:- Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.- Be accountable for the ABM strategy and execution for key accounts in Mexico, working closely with sales to identify, prioritize, and activate personalized programs that drive engagement and opportunities.- Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.- Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.- Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.- Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.- Proactively identify new market opportunities and trends to inform field marketing and ABM strategy.- Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.**Minimum requirements for the role**:- 4+ years of experience in marketing with an emphasis on field marketing, event marketing, or ABM with a proven ability to define strategy, lead complex initiatives, and contribute to broader go-to-market strategies.- Demonstrated experience in successfully developing and implementing large-scale Account-Based Marketing (ABM) strategies and campaigns.- Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives.- Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives.- Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts.- Proficiency in using data and analytics to assess the performance and impact of content and marketing programs, with the ability to derive strategic insights and make data-driven decisions.- Self-starter with a proactive mindset; able to work independently, take initiative, and bring strategic ideas that drive marketing and business objectives.- Exceptional communication and interpersonal skills, with strong organizational and project management capabilities.- Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively.- Willingness to travel up to 30% for events and on-site activations.- Fluent i