Performance Marketing Leader

hace 2 semanas


Ciudad de México, Ciudad de México Multiplica Talent A tiempo completo

Buscamos un Líder experto en Performance Marketing para liderar y ejecutar nuestra estrategia de marketing digital de alto rendimiento, colaborando con un equipo internacional enfocado en resultados impactantes basados en datos.

Responsabilidades
  • Supervisión de Agencias: Liderar las agencias de marketing de performance para campañas web y de aplicaciones, asegurando alineación estratégica, ejecución precisa y un análisis profundo de resultados.
  • Gestión de Analítica: Optimizar la efectividad de las campañas y el engagement de los usuarios mediante la gestión de analíticas en web y app.
  • SEO y Optimización Web: Colaborar con la agencia de SEO para mantener y mejorar las actualizaciones del sitio web y su rendimiento en motores de búsqueda.
  • Implementación de Comunicaciones CRM: Coordinar con el equipo global de CRM la ejecución de estrategias de comunicación.
  • Compra de Medios: Apoyar al Performance Director en la compra de medios, incluyendo YouTube Masthead, TikTok y DSPs.
  • Investigación de Mercado: Colaborar con el Performance Director en estudios de mercado, entrevistas en profundidad y análisis cuantitativos para mejorar y definir las estrategias de campaña.
Requisitos
  • Más de 5 años de experiencia en marketing digital.
  • Más de 3 años gestionando equipos de performance en PPC, afiliados, analítica digital y CRM .
  • Éxito comprobado en superar objetivos de ventas en entornos startup, de preferencia Fintech.
  • Experiencia liderando equipos y agencias de medios pagados con un enfoque orientado a resultados.
  • Sólida experiencia en entornos startup, especialmente en roles centrados en performance dentro de Fintech.
  • Habilidades excepcionales de comunicación y presentación.
  • Dominio de español e inglés.
  • Disponibilidad para trabajar en un modelo híbrido en CDMX.
Ofrecemos
  • Rol a tiempo completo con un salario mensual fijo competitivo.
  • Contrato en nómina a término indefinido .
  • Trabajo flexible dentro de un equipo internacional.
  • Híbrido en México.

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