Performance Marketing

hace 3 semanas

Ciudad de México, Ciudad de México TK Recruitment A tiempo completo
Performance Marketing & Customer Acquisition Manager Credit Cards | FinTech Performance Marketing & Customer Acquisition Manager Credit Cards | FinTech Mexico

Our client, a rapidly growing international FinTech, is redefining financial services in Mexico through cutting-edge technology and customer-first solutions.

As they revolutionize the credit card market, we are searching for an ambitious and results-oriented Performance Marketing & Customer Acquisition Manager to drive customer growth and scale digital campaigns.

This is more than just a job; it's a chance to shape the future of finance in Mexico. You'll join a fast-paced, innovative environment where your strategies will directly impact growth, customer acquisition, and market leadership .

About the Role

As the Performance Marketing & Customer Acquisition Manager , you will be at the forefront of our client's growth strategy, leading high-impact campaigns to acquire and retain customers for their credit card products. You will leverage data-driven insights, cutting-edge tools, and multi-channel strategies to optimize performance and drive measurable results.

What You Will Do
  • Develop and execute digital performance marketing strategies across paid search, social media, programmatic, and affiliate channels to drive credit card acquisitions.
  • Manage and optimize end-to-end customer acquisition funnels, from awareness to conversion, ensuring maximum ROI and efficiency.
  • Analyze campaign performance using advanced analytics tools, conduct A/B testing, and leverage insights to refine strategies.
  • Own marketing budgets, ensuring cost-effective spend allocation and achieving key performance metrics such as CPA, ROAS, and LTV.
  • Collaborate with cross-functional teams, including creative, product, and data teams, to align marketing strategies with business objectives.
  • Identify and test new marketing opportunities, channels, and partnerships to drive customer growth.
  • Prepare and present performance reports, insights, and recommendations to senior leadership.
Who You Are
  • A performance marketing expert with a minimum of 3 years of experience driving digital customer acquisition, ideally within FinTech, financial services, or credit products.
  • Data-driven and analytical, with deep experience using tools like Google Ads, Meta Ads, Google Analytics, and CRM platforms.
  • Skilled in campaign optimization, marketing attribution models, and conversion rate optimization (CRO).
  • Experienced in managing and allocating marketing budgets to maximize return on ad spend (ROAS).
  • A strategic thinker with a hands-on approach, capable of managing campaigns while driving innovation and experimentation.
  • An excellent communicator, confident in presenting insights and recommendations to leadership teams.
Bonus Points for
  • Experience in the credit card or lending sector within a FinTech environment.
  • Certifications in Google Ads, Meta Blueprint, or similar digital marketing platforms.
  • Familiarity with SQL or data query tools to drive deep performance analysis.
  • Knowledge of marketing automation tools and CRM platforms.
Why You Should Join
  • Be part of an international team of forward-thinkers who thrive on collaboration and innovation. We value your ideas and encourage experimentation to refine our business continuously.
  • Enjoy a highly competitive salary and an attractive performance-based bonus structure . We believe your contributions should be genuinely rewarding.
  • Experience personal growth while making a global impact. Your work will help democratize access to financial services, fostering inclusion and unlocking new opportunities for countless individuals.
  • Shape the future of digital finance. You will be part of a transformative journey, helping define the next frontier of financial services in a rapidly evolving market.
How to Apply

Are you ready to lead the charge in customer acquisition for one of Mexico's most innovative FinTech companies? APPLY NOW or contact us directly at:

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