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Gestión de campañas digitales automatizadas Configurar, optimizar y supervisar campañas en plataformas como Google Ads, Facebook Ads, entre otras, aprovechando la automatización para maximizar el ROI y reducir el CPA. Automatización con Python Crear y ejecutar scripts en Python para automatizar procesos clave, incluyendo la generación de informes, ajustes automáticos de pujas y optimización de anuncios. Implementación de seguimiento y analítica Configurar códigos de seguimiento en Google Analytics GA4 y Universal y administrar Google Tag Manager GTM, asegurando una medición precisa de eventos y comportamientos de usuarios en las páginas web. Integración con CRM y APIs Desarrollar y gestionar integraciones entre plataformas de publicidad y sistemas CRM como Salesforce, HubSpot o Zoho mediante el uso de APIs, manteniendo la sincronización de datos en tiempo real. Procesos ETL y manejo de datos Diseñar y ejecutar procesos ETL para transformar y cargar datos entre plataformas publicitarias, sistemas de análisis y CRM, asegurando la disponibilidad y precisión de la información. Análisis y visualización de datos Crear y gestionar dashboards de rendimiento en herramientas como Power BI, Tableau o Google Data Studio, proporcionando insights basados en datos para la toma de decisiones. Estrategia de tráfico digital Colaborar con el equipo de marketing para desarrollar estrategias de tráfico digital alineadas con los objetivos de negocio y optimizadas para alcanzar resultados de alto impacto. Bolsa de trabajo México ofrecemos puesto de Digital Automation Specialist para el sector de Mercadotecnia Publicidad Comunicacion en la empresa IMC Marketing de Guadalajara. Salario acorde a tu experiencia y al salario medio del sector. Actualiza ahora tu currículum vitae y postúlate a este empleo. Tipo de empleo Tiempo Completo.