Senior Demand Generation Marketing Manager

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: As part of the regional Marketing team, you will contribute to Samsara's growth in Mexico. As a Sr. Demand Generation Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Mexico Marketing team’s quarterly pipeline commitments while working with Product Marketing, Solutions Marketing, Events, and Sales to execute high webinars, email nurtures, content syndication, and direct mail campaigns. You should be a hands-on, full-stack marketer with strong technical capabilities and a proven track record of building and executing high-impact demand generation programs. In this role, you'll collaborate closely with our Global Center of Excellence Demand Generation team, embracing best practices, and driving scalable, results-driven campaigns. This is a remote position open to candidates based in Mexico. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: Design, orchestrate, and execute campaigns across the full funnel, in coordination with Campaigns Marketing, Solutions Marketing, Customer Marketing, and Sales teams. Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly. Develop audience segmentation best practices, integrating them into campaign playbooks. Build and execute campaign activations across channels like webinars, email, content syndication, content marketing, direct mail, and more. Turn net-new activities into evergreen programs. Strategize and collaborate in cross-channel campaigns, to ensure maximized impact for the region. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 8+ years of experience in marketing including experience in demand generation. Fluent in English with a Bachelor’s degree or equivalent work experience required. Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs. Experience managing channels like webinars, direct mail, content syndication, or email. Highly collaborative with a strong track record of planning, building, and managing large-scale campaigns. Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally. Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks. Strong technical skills with marketing automation platforms such as Marketo, Eloqua, Hubspot, or Salesforce Marketing Cloud. Relevant experience creating content for emails, blogs, webinars, or web pages. Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals. An ideal candidate also: Passion for experimentation, measurement, and optimization to drive ROI continuously. Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects. Experience creating content such as landing pages, email, etc. A good understanding of B2B sales processes and customer journeys. Has experience with Contentful, ON24, Zoom Webinars, Sendoso or Reachdesk. At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Benefits Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here. #J-18808-Ljbffr