Credit Card Business

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:This position is responsible for improving the activation, engagement and retention of Didi Cardholders. He/She will lead a team in charge of optimizing customer segmentation, designing and implementing the value proposition, campaign strategies, and overall improvement of the user's lifetime cycle.Role Responsibilities:- Lead and mentor a team of engagement growth managers and analysts- Identify opportunities within cardholder segments to optimize retention through its ideation, design, testing and implement- Work with cross-functional teams to develop and execute go-to-market plans, including marketing campaigns, partnerships, and other growth initiatives- Collaborate with Product and Marketing teams to define and prioritize product features and improvements that support acquisition and retention- Design and monitor the implementation of seasonal campaigns to acquire and engage users.- Improve campaigns’ efficiency and optimize funnel conversion through AB-testing and data-driven analysis- Manage budgets and track performance of engagement efforts, making data-driven decisions to optimize results- Analyze market trends and customer data to identify opportunities for growth optimization of cardholdersRole Qualifications:- 7-12 years of experience in engagement, growth, and data-driven marketing roles. At least 4 years managing teams- Proven track record of driving engagement in a B2C environment. Experience in the fintech or credit card industry a plus, but not required- Strong strategic and analytical skills, with the ability to identify and prioritize growth opportunities.- Extensive experience developing and implementing engagement strategies through A/B testing. Expertise with customer behavior and Credit Card user journey in this field is highly preferred.- Experience developing and executing go-to-market plans, including marketing campaigns and partnership identification.EEO Statement:**You'll love working at DiDi because**- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.