Head of Engagement

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:Being part of the Didi Credit Card Ops team will give you the unique experience of conducting and building up the business from zero to one. Didi fintech is one of the fastest-growing businesses in LATAM. You will have the opportunity to work with global teams, have a clear and strong impact on the credit card business, and share insightful know-how globally.Role Responsibilities:- Build scalable operations process focusing on bringing transactions, user activation, and efficiency.- Responsible for the user life cycle management, establishing the engagement strategies, including user activation, retention, prevention, and reactivation.- Design the promotion tools and product features necessary for the strategy.- Responsible for the campaigns and activities to better engage with the cardholders, such as increasing card usage and improving profits.- Compile data insights, design and conduct the SOPs, and work cross-functionally with different departments to implement them, such as customer service, user product, risk policy, etc.- Make recommendations for product， user experience changes and improvements.- Document best practices to facilitate the teams to improve know-how.Role Qualifications:- Have 8+ years of professional experience in user operation in banks or Fintechs. Having experience in an engagement role or assets operation is preferred.- Creative problem solver.- Self-starter and go-getter- Ability to design and build flows and processes to solve complex problems.- Result oriented, with a strong desire to make achievements- English proficiency in communicating with other teams across DiDi's operations.- Can be based in Mexico City.EEO Statement:**You'll love working at DiDi because**- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.