Specialist Digital Content
hace 3 semanas
**Job Title**:Specialist Digital Content**Position Purpose**The Digital Content Specialist is responsible to create and/or revise written content for an engaging digital experience. Under the direct supervision of the Digital Experience Manager, she/he will research, write and edit a wide range of resources for customer education in both DIY and commercial channels of AutoZone and its products. The role also has the chance to collaborate with internal (Merchandising, Commercial, Operations, Marketing, others) and external teams (Creative, Media, and Customer Intelligence Agencies) to research content and gain a deep understanding of our products. He/She supervises and executes the content matrix, the creation process developing content strategies, monitors consumers, trends, content metrics to give feedback, and continuous improvement to support our brand positioning and marketing goals.**Primary Accountabilities**:- Supervises and executes the content matrix based on daily research and current events to ensure that the content remains consistent across all digital platforms effectively, reaches the target audience and marketing goals ensuring all content aligns with SEO, SMO, and PPC optimizing, individual personas, problem statements, and journey stages.- Builds and maintains the content library collaborating with Merchandising, Operations, Commercial, and Marketing teams to create and update existing content relevan to to customer and company needs that align AutoZone as an expert in the industry and differentiates us from competitors.- Measures and report the performance of content with various analytic tools to keep up to date with content trends, consumer preferences, and advancements in technology.- Coordinates relationships with cross-functional teams, external agencies, third-party content creators and providers into the overall content strategy.- Executes content audit to review digital products and evaluate them from a user experience perspective to ensure they meet correct requirements including review of images, features, and benefits missing of products descriptions, outdated content, incorrect data among others.**Education & Experience**Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.Area of Study: Literature, journalism, advertising, marketing, communications, or similar.Years of Experience: Three to five years.Type of Experience: Proven work of experience in content creation, marketing, communications, or similar. Strong understanding of content practices such as SEO, SMO, and PPC. Knowledge of web traffic metrics.Special Certifications or Technical Skills: Excellent written and verbal communication skills. Good knowledge of various content platforms such as social media, blogs, and print media. The ability to keep abreast of content and consumer trends and advancements in technology. Hands on experience with MS Office and WordPress. Good organizational and time-management skills. Attention to detail. Critical thinker and problem-solving skills. English proficiencyOther / Preferred: Basic technical knowledge of HTML and web publishing. Advanced analytics tools such as Omniture
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Specialist Digital Content
hace 11 horas
Monterrey, México AutoZone A tiempo completo**Job Title**: Specialist Digital Content **Position Purpose** The Digital Content Specialist is responsible to create and/or revise written content for an engaging digital experience. Under the direct supervision of the Digital Experience Manager, she/he will research, write and edit a wide range of resources for customer education in both DIY and...
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Digital Content Creator
hace 1 semana
Monterrey, México British American Tobacco A tiempo completo**BAT MEXICO** **IS LOOKING FOR A CONTENT CREATOR INTERN** **SENIORITY LEVEL**:Intern **FUNCTION**: Marketing **LOCATION**:Monterrey, México **ROLE POSITIONING AND OBJECTIVES** As a Specialist in Digital Content Production, you will be responsible for creating, recording, and editing various types of digital content to engage and inform our employees....
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Digital Content Lead
hace 1 semana
Monterrey, México Deco Digital A tiempo completoDeco Digital es la aceleradora digital de Grupo Deco Nacional. Integramos las tecnologías más avanzadas dentro de los procesos de negocio de empresas dedicadas a servicios financieros, funerarios y de salud. Enfocamos nuestros esfuerzos en proyectos de análisis de información, diseño de experiências digitales, desarrollo de software y mantenimiento de...
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Digital Marketing Specialist
hace 3 semanas
Monterrey, México Redwood Logistics A tiempo completo**Digital Marketing Specialist**Reports To**:Chief Marketing Officer**Location**:Monterrey, Mexico**Environment**: Hybrid (option to work remotely Monday & Friday)**Status**:Salaried****Work Schedule**:This position is **full-time** and **hybrid, Monday through Friday** from about **8:00 AM to 5:00 PM** (local time) with an hour break, but flexibility is...
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Latam - Digital Marketing
hace 3 semanas
Monterrey, México Perficient, Inc A tiempo completoWe currently have a career opportunity for a **Digital Marketing - Content Specialist**to join our team located in LatAm.We are currently looking for a highly-detailed, organized and proactive individual to join our team as a **Digital Marketing - Content Specialist**supporting our growing practices and partnership.**Perficient is always looking for the best...
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Digital Marketing Specialist
hace 3 semanas
Monterrey, México MHS A tiempo completo**Objectives**:Manage digital advertising. Measure, analyze and optimize ROAS. Increase traffic to our site, measure and maximize engagement, increase conversion rates. Measure and improve our organic search position by SEO.**Responsibilities**:- Manage search advertising campaigns- Decide on appropriate placement of ads- Research search trends and keywords-...
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Strategic Content Specialist
hace 4 semanas
Monterrey, México AutoZone A tiempo completo**Job Title**:Strategic Content Specialist**Position Purpose****Primary Accountabilities**- The Strategic Content Specialist is accountable to ensure all catalog data is loaded according to existing process including validation, integrity, quality and best practices.- Follows up on specific cataloging special requests until their completion (tests, ad hoc...
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Digital Marketing Specialist
hace 1 semana
Monterrey, México Julius 2 Grow A tiempo completo**Vacante para la empresa Julius 2 Grow en Monterrey, Nuevo León**: Are you a versatile marketer looking for a**flexible, fully remote opportunity**? Were partnering with a**growing U.S.based CPA firm**seeking a proactive**Digital Marketing Specialist**who can take full ownership of their online presence from website management and SEO to social media and...
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Strategic Content Specialist
hace 2 días
Monterrey, México AutoZone A tiempo completo**Job Title**: Strategic Content Specialist **Position Purpose** **Primary Accountabilities** - The Strategic Content Specialist is accountable to ensure all catalog data is loaded according to existing process including validation, integrity, quality and best practices. - Follows up on specific cataloging special requests until their completion (tests, ad...
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Social Media
hace 4 semanas
Monterrey, México Allwork.Space A tiempo completo**Currently living in Monterrey, Nuevo Leon.****Job Description Details**Join a rapid-growing digital news and media company whose voice is recognized in the world of work and whose readers, listeners and subscribers rely on to make smarter decisions for their business, career, and work life.You will work on a wide variety of tasks and marketing projects,...
