HSBC | Head of Payroll Switching

hace 1 semana

distrito federal, México HSBC A tiempo completo

Role Purpose

  • To define and communicate the product’s unique value proposition, incorporating features that distinguish our benefits from the competition’s and to create the commercial speech of why customers should choose our payroll accounts over other banks.
  • To conduct market research and gather information about the competition, customer preferences, and industry trends.
  • To align the company's strategy with the needs and desires of customers.
  • To maximize the value perceived by customers, ensuring that the products, services, and benefits meet their expectations, are up to market standards, and are easy to claim and use.
  • To optimize the internal processes and tools to ensure that the value proposition is delivered efficiently and consistently.
  • To innovate and identify new market opportunities and trends in order to develop different features that meet future customer needs.
  • To collaborate with cross-functional teams such as marketing, sales, client intel, legal, and other departments to ensure that the value proposition is integrated into all aspects of the business.
  • To measure and track the effectiveness of the value proposition, collecting data on customer satisfaction, market share, and other key metrics to assess the success of the benefits package.
  • Creating a consistent product identity and ensuring that all communications are aligned with the company's brand.

Accountabilities

  • This value proposition will be the cornerstone for designing a commercial strategy that detonates another set of activities, such as:
  • Monitoring and managing the entire portability process, from customer request to successful completion of the change.
  • Optimizing tools to process portability requests and reducing waiting times.
  • Training the commercial network and every sales channel on the value proposition and best practices for closing sales.
  • Analyzing data to measure the success of portability campaigns and make data-driven decisions.
  • Collaborating with other departments (marketing, customer service, CRM, etc.) to ensure that the value proposition gets spoken about everywhere, inside and outside the bank. This ensures a positive experience for customers during the portability process.
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