Head of Marketing

hace 2 semanas


Ciudad de México, Ciudad de México mirlo A tiempo completo

Mirlo es la primera compañía de telefonía celular con inteligencia artificial, enfocada en empresas y profesionales. Nuestro servicio permite a negocios mejorar su comunicación y a personas eliminar el spam y gestionar llamadas de forma inteligente.

Somos la alternativa a las telcos tradicionales. Estamos innovando en una de las industrias más grandes del país con tecnología propia y un enfoque 100% digital.

Descripción del puesto

Buscamos un@ Head of Marketing que lidere nuestra estrategia de adquisición de clientes y posicionamiento de marca. Este rol es clave para generar demanda y posicionar a mirlo como la primera Telco con AI para empresas y profesionales.

Estamos en una de las industrias más grandes de México con un producto que tiene el potencial de llevar AI a +140 millones de personas.

Va a ser la única persona en marketing inicialmente así que debe ser alguien que ejecute Desde grabar/editar videos, montar publicaciones, armar campañas y optimizar estrategias.

Responsabilidades principales
  • Diseñar e implementar estrategias de lead generation en B2B y un segmento muy específico de consumidor.
  • Desarrollar estrategia de referidos.
  • Ejecutar campañas de performance marketing en diferentes canales.
  • Optimizar el funnel de conversión, desde awareness hasta cierre.
Estrategia de crecimiento
  • Mejorar la conversión de la lista de espera con tácticas data-driven.
  • Desarrollar y optimizar landing pages y flujos de adquisición.
  • Implementar estrategias de retención y referral para impulsar el crecimiento orgánico.
Análisis y optimización
  • Medir y analizar KPIs clave como CAC, LTV y ROAS.
  • Ejecutar experimentos para mejorar la adquisición y conversión.
  • Usar datos para iterar y optimizar continuamente las estrategias de marketing.
Requisitos
  • Experiencia en Growth o Performance Marketing, idealmente en SaaS, telco o fintech.
  • Dominio de Paid Media y optimización de funnels de conversión.
  • Mentalidad analítica y capacidad para tomar decisiones basadas en datos.
  • Creatividad para diseñar campañas de alto impacto en video.
  • Autonomía y orientación a resultados.

Ofrecemos crecimiento acelerado dentro de la empresa, un ambiente dinámico y enfocado en impacto real, y la oportunidad de liderar el crecimiento de una empresa innovadora.

Oficinas en Montes Urales 424, CDMX.

Si quieres liderar la estrategia de crecimiento de la primera telco con AI, queremos hablar contigo.

Aplica ahora.

#J-18808-Ljbffr
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