McCormick & Company, Incorporated | Manager, Google Analytics and Tagging

hace 3 semanas

estado de méxico McCormick & Company, Incorporated A tiempo completo

Select how often (in days) to receive an alert:

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Manager, Google Analytics and Tagging immediately in a Hybrid (60/40) capacity for our site in Mexico. This is 3 days in the office and 2 days remote.

Please submit your CV in English.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (health insurance, paid time off, etc.) we also offer:

  • Career growth opportunities
  • Flexibility and Support for Diverse Life Stages and Choices
  • We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)

Position Summary:

We are seeking a highly motivated and data-driven Manager to lead our Google Analytics and tagging initiatives, focusing on GA4 implementation and optimization for our direct-to-consumer (DTC) eCommerce operations. This role will be pivotal in driving actionable insights, ensuring best-in-class tracking practices, and aligning analytics strategies with our business goals.

Key Responsibilities:

  • Lead the implementation, configuration, and maintenance of Google Analytics 4 (GA4) to support advanced eCommerce tracking.
  • Define and optimize data collection frameworks, reporting structures, and dashboards to ensure actionable insights.
  • Develop and maintain key performance indicators (KPIs) and metrics aligned with business objectives.
  • Manage and oversee all tagging efforts using tools like Google Tag Manager (GTM) to ensure accurate data collection and reporting.
  • Collaborate with developers, agencies and stakeholders to implement robust tagging solutions for website and mobile applications.
  • Audit and troubleshoot tracking issues, ensuring data integrity and compliance with privacy regulations.

eCommerce Analytics:

  • Analyze customer behavior, sales performance, and campaign effectiveness to drive revenue growth in the DTC eCommerce space.
  • Provide insights into customer acquisition, retention, and conversion strategies.
  • Partner with global marketing, IT, product, and sales teams to optimize campaigns and user experiences based on data insights.

Cross-Functional Collaboration:

  • Act as the primary liaison between the analytics team, agencies and other departments (global marketing, IT, ecommerce).
  • Translate business needs into technical analytics requirements and deliverables.

Qualifications:

  • Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field; advanced degree preferred.
  • Relevant experience in web analytics, with a strong focus on Google Analytics (GA4) and eCommerce tracking.
  • Proficiency in Google Tag Manager (GTM) and other tagging solutions.
  • Proven expertise in the DTC eCommerce domain, including experience with customer journey mapping and funnel analysis.
  • Solid knowledge of data privacy regulations such as GDPR and CCPA.
  • Excellent analytical, problem-solving, and communication skills.
  • Proven record of working with teams in different geographic locations.
  • Fully bilingual English/Spanish.
  • Experience with A/B testing and conversion rate optimization tools (preferred).
  • Knowledge of SQL, Python, or other data manipulation tools (preferred).

As an Equal Opportunities employer, McCormick is committed to a diverse workforce.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.

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