Assoc Manager Digital Marketing
hace 1 semana
The Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility.50%- Coordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals.- Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas.- Lead the implementation of marketing plans with the commercial team across customers and performance measurement of the results by identifying and measuring relevant KPIs.- Optimization of marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalogue, pricing, ads formats through constant performance tracking of sales, market behaviour, consumer trends and campaign analysis.- UX experience and digital merchandising knowledge for brand store creation and customer journey optimization through advertisements.- Experience in SEO, digital analytics, and generation of insights.- Understands digital metrics and possess previous ecommerce and online advertisement knowledge.- Is familiarized with data structures, attribution models and can make relationships between different data sources.- Administrating media split and budget to maximize sales and profitable considering consumer’s behaviour.- Crafting messages in monthly campaigns for different clients and brands.10%Understand Shopper insights to create accurate strategiesLead e-commerce strategy guaranteeing:- Digital Shelf strategy- Portfolio strategy- Promotional strategy15%Data analysis and planning for accurate decision making- Financial KPIs analyse (Revenues, Variable Margin, OP)- Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution15%Ensure excellence in execution working as a team with other areas of the organization.- Build and support strategic business relationships with Customers to maximize Hasbro presence in store and retailers touch points.- Provide guidance and support to sales and trade in the execution of their plans to deliver results at POS.- Meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance, and operations managers, etc )10%Leadership of cross functional teams.Responsible for growing our brands in ecommerce by creating the correct channel management for brands and products to develop omnichannel strategies.Is a person that conducts themselves with character & integrity, who proposes new ideas and acts with courage.**Open to change, flexible and resilient, accountable, and committed to solve problems, with the ability to juggle multiple priorities and is the person who provides rationale for recommendations.**Main problems to resolve will be internal alignment with sales team and partner with the agency to have profitable and sustainable campaigns. Review with brand and sales teams to have accurate price points and discounts. Able to bring new ideas to the table to generate a better user online experience according to trends.
-
Assoc Manager Customer Marketing
hace 3 semanas
Ciudad de México Hasbro Inc. A tiempo completoAssoc Manager Customer Marketing - Ecomm- Coordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals.- Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas.- Lead the implementation of marketing...
-
Assoc Manager Customer Marketing
hace 2 días
Ciudad de México Hasbro Inc. A tiempo completoThe Assoc Manager Customer Marketing main goal is to drive a sustainable go to market strategy for modern channel specifically all Walmart format stores (Supercenter, Bodega Aurrera, Walmart Express).It’s responsible to lead and follow up the strategy for this channel, including portfolio, promotional, channel / customer and ecommerce plans to achieve...
-
Encargado de Marketing Digital
hace 17 horas
Ciudad de México Sammara Marketing Digital A tiempo completo**Responsabilidades**Desarrollar un plan de marketing integral que se alinee con las metas y objetivos de la empresa.Administrar y optimizar las campañas de marketing en múltiples canales.Gestionar las redes sociales.Coordinar la creación de contenido atractivo.Generar alianzas estratégicas con influencers y medios para expandir el alcance de la...
-
Assoc Manager Digital Marketing
hace 1 semana
Ciudad de México Hasbro Inc. A tiempo completoThe Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility. It is...
-
Assoc Manager Digital Marketing
hace 7 días
Ciudad de México Hasbro Inc. A tiempo completoThe Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility. It is...
-
Senior Marketing Digital
hace 5 días
Ciudad de México Sammara Marketing Digital A tiempo completoRealización de estudios para analizar el comportamiento de los clientes (por ejemplo, hábitos de compra, tendencias y preferencias) Planificación de contenido para diferentes marcas en redes sociales y página web (Elaborar texto claro y creativo de marketing para nuestros productos) Programación de contenido Contacto con diferentes áreas de la...
-
New Business Manager
hace 3 semanas
Ciudad de México Senpai Marketing Digital A tiempo completo¿Eres un apasionado del marketing digital con un talento innato para las ventas y el desarrollo de nuevas oportunidades de negocio? ¡Estamos buscando un New Business Manager para unirse al equipo. En este rol, serás responsable de identificar, perseguir y asegurar nuevas oportunidades de negocio, estableciendo relaciones sólidas con potenciales clientes...
-
Ejecutivo de Cuentas Jr
hace 2 semanas
06700, Ciudad de México, CDMX AGENCIA MARKETING DIGITAL A tiempo completo**Descripción del empleo** Experto en cuentas con cliente en materia Marketing Digital, si no cuentas con ellos favor de no posturace Nível de educación deseada: Superior Titulado - cursando Estudiante en Comunicación, Periodismo Digital o Mercadotecnia Nível de experiência deseada: 1 año Enfoque a resultados: Marketing / Comunicación Campañas...
-
Digital Marketing Account Manager
hace 1 semana
Ciudad de México Base Coat Marketing A tiempo completo**Who We Are****About the Role**We are looking for an Account Manager who can build strong relationships with our clients, anticipate their needs, and provide them with creative solutions.As an Account Manager, you will serve as the primary point of contact between the agency and our clients and will be responsible for guiding projects from discovery to...
-
Digital Marketing Manager
hace 16 horas
Ciudad Juarez, México ARHT Home Solutions A tiempo completo**Digital Marketing Manager Job** We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. **Digital Marketing Manager...
