Brand Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.**Brand Manager (Speciality Care)**We are looking for a highly specialized and strategic Brand Manager to join our team. In this critical role, you will be responsible for developing and executing advanced consumer-centric strategies that drive brand awareness, engagement, and loyalty. Your efforts will focus on creating innovative, full-funnel strategies that engage and connect with healthcare consumers, with particular emphasis on patients, elevating the brand's position and driving long-term success.As a Brand Manager with a high level of expertise, you will be accountable for the following key responsibilities:**Key Responsibilities**:- ** Advanced Brand Strategy**: Lead the creation and execution of content-driven campaigns focused on educating patients and driving them towards seeking medical treatment. Focus on brand positioning, and long-term customer retention.- ** Innovative Patient Engagement**: Design and launch novel patient interaction models, including digital ecosystems, digital health solutions, and multi-channel engagement initiatives that align with patient-centric approaches.- ** Consumer Insight Management**: Collaborate with Market Research and Creative Agency teams to identify, understand, and leverage consumer insights. Lead the team to develop insights into actionable brand strategies that enhance the customer journey.- ** Creative Messaging and Campaign Development**: Lead the creation of compelling brand messaging, working with internal and external agencies to develop dynamic and impactful creative strategies.- ** Digital Health Opportunities**: Explore and develop opportunities in digital health solutions, enhancing engagement through innovative platforms and technologies.- ** Strategic Partnerships**: Build and nurture strategic collaborations with social media platforms, Key Opinion Leaders (KOLs), digital influencers, and patient advocacy groups to promote disease awareness and patient education.- ** Campaign Optimization**: Use data analytics to track campaign performance and optimize key parameters to increase effectiveness and ROI.- ** Leadership in Consumer Marketing Strategy**: Assist brand teams in defining their target audience, identifying relevant patient journeys, and ensuring alignment with business objectives.- ** Operational Excellence**: Own and execute the operational Patient Engagement Plan in line with the brand’s overall objectives, ensuring alignment across departments and effective use of resources.**Required Qualifications**:- ** Education**: Bachelor's degree in Marketing, Business, or related field.- ** Experience**: At least 5 years of relevant marketing experience in the healthcare or consumer goods sector, specifically within multinational companies.- ** Multi-channel Marketing Expertise**: A deep understanding of digital and multi-channel marketing strategies, with extensive experience using digital tools and social media platforms to execute campaigns.- ** Project Management**: Proven ability to manage complex, cross-functional projects from inception to completion, especially in ambiguous environments.- ** Global Collaboration**: Experience collaborating with global teams and external stakeholders, particularly in developing marketing strategies that align with corporate goals.- ** Strategic & Analytical Thinking**: Strong analytical skills with the ability to identify key insights from data and translate them into actionable, strategic recommendations.- ** Communication**: Bilingual proficiency in Spanish and English, with superior communication and presentation skills, capable of working with both internal teams and external partners.- ** Leadership**: Demonstrated ability to lead cross-functional teams without direct authority, driving alignment on key initiatives.**Preferred Skills**:- ** Sales Experience**: Previous experience in Sales or as a District Sales Manager is a plus.- ** Brand Launch Expertise**: Experience in leading the launch of new or recently introduced brands within the healthcare or pharmaceutical industry.- ** Stakeholder Management**: Strong experience in managing relationships with Key Opinion Leaders, Healthcare Providers, and other critical external stakeholders.**Core Competencies**:- ** Leadership**: Proven ability to drive collaborative efforts and decision-making across cross-functional teams.- ** Innovation and Risk-taking**: A proven trac