Marketing Manager – 47 Brand LATAM

hace 13 horas

distrito federal, México New Era Cap A tiempo completo

Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM. Key Responsibilities 1. Brand & Marketing Execution Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand. Ensure clear differentiation from New Era in tone, visuals, messaging, and channels. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions. 2. Digital Marketing Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms. Manage paid media execution (in coordination with agencies or internal teams), focused on: Top-of-funnel brand positioning Discovery and aspiration (not promotion-led) Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic). 3. Content Creation & Storytelling Own the content calendar for 47 Brand LATAM. Lead creation of: Editorial-style content Styling narratives (e.g., Clean Up as a wardrobe essential) Short-form video and creator-led storytelling Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output . Ensure content reflects: Timelessness Effortless sophistication 4. Influencer & Creator Marketing Build and manage the 47 Brand Crew (ambassador & influencer program). Identify and onboard creators aligned with: Fashion, lifestyle, and cultural credibility Mexico City, Monterrey, Guadalajara as priority cities Manage briefing, execution, approvals, and performance tracking. Ensure creators feel curated, not transactional . 5. PR & Earned Media Coordinate PR strategy in collaboration with agencies or internal partners. Develop: Brand bio & messaging matrices Press kits and launch narratives Seasonal PR calendars Manage relationships with: Fashion & lifestyle media (e.g., premium publications) Cultural editors and tastemakers Support brand launches, retail openings, and key events. 6. Launches & Brand Moments Support execution of: Brand launch events Retail activations (Liverpool, flagships, pop-ups) Key cultural moments Ensure every launch is story-driven , not product-only. 7. Cross-Functional Collaboration Work closely with: Sr. Director (strategic alignment) Brand Sr. Manager (calendar, priorities, approvals) Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling Align marketing efforts with commercial priorities without diluting brand equity . Qualifications & Experience 3–5 years of experience in marketing, brand, or digital roles. Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred) Digital-first brand building Influencer and PR-led strategies #J-18808-Ljbffr

  • LATAM Brand Marketing Lead

    hace 2 días

    distrito federal, México New Era Cap A tiempo completo

    A leading lifestyle brand is seeking a Marketing Manager for LATAM to lead the execution of their marketing strategy across the region. This role includes overseeing digital marketing efforts, content creation, influencer programs, public relations, and cross-functional collaboration. The ideal candidate will have 3–5 years of marketing experience,...

  • Lead, Training Brand Marketing LatAm

    hace 3 semanas

    distrito federal, México Nike A tiempo completo

    Join to apply for the Lead, Training Brand Marketing LatAm role at Nike Sport is evolving, and so is the way we tell its story. As Lead, Training Brand Marketing LatAm you’ll shape how Nike connects with athletes, communities, and culture—bringing training to life in a way that inspires the next generation. What You Will Work On You will partner with our...

  • LatAm Brand Storytelling Lead — Campaigns that Connect

    hace 3 semanas

    distrito federal, México Warner Bros. Discovery A tiempo completo

    A leading entertainment company is seeking a Creative Brand Marketing Manager to lead impactful brand initiatives across Latin America. The role requires strong creative vision and cultural fluency, focusing on driving innovative marketing campaigns while collaborating with multiple teams. Responsibilities include managing campaign timelines, ensuring brand...

  • LATAM Market Lead — Brand, Strategy

    hace 4 días

    distrito federal, México XPENG A tiempo completo

    A leading smart technology company in Mexico City is seeking a Marketing Manager to drive brand development and strategy in the regional market. The successful candidate will have over 10 years of marketing experience, especially in the Mexican and LATAM markets, and will demonstrate strong market analysis, planning, and team management skills. The role...

  • Lead, Global Football Brand Marketing LATAM

    hace 13 horas

    distrito federal, México Nike A tiempo completo

    Overview Who You’ll Work With The role is part of the Brand Management team, where you will lead the Football pillar, reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing, functions of the Marketing team, merchandising and marketplace teams, across LatAm and Nike HQ (Beaverton, Oregon)....

  • Innovation Brand Manager – LATAM Growth

    hace 2 días

    distrito federal, México Colgate A tiempo completo

    A leading global consumer products company is looking for an Associate Brand Manager in Mexico City. The role involves driving brand category growth by identifying consumer opportunities and executing a strategic innovation pipeline. The ideal candidate has a Bachelor's in Business Admin or Marketing and 6-12 months experience in relevant roles. This...

  • LATAM Football Brand Marketing Lead

    hace 2 días

    distrito federal, México Nike A tiempo completo

    A leading global sports brand is seeking a Brand Management professional in Mexico City to lead the Football pillar. This role requires over 8 years of experience in consumer or brand marketing, along with a strong passion for sports and youth culture. The ideal candidate will excel in strategic thinking and communication, having the ability to collaborate...

  • LATAM VP Marketing: Growth

    hace 2 días

    distrito federal, México Authentic Brands Group A tiempo completo

    A leading global marketing firm is seeking a Vice President of Marketing for LATAM. In this role, you will lead marketing initiatives, develop integrated strategies and strengthen brand equity across diverse audiences. The ideal candidate will have over 12 years of progressive marketing leadership experience in lifestyle, fashion, sports, or entertainment....

  • Senior Manager, Sports Marketing — LATAM Growth

    hace 2 días

    distrito federal, México ViacomCBS A tiempo completo

    A leading entertainment company in Mexico City is seeking a Senior Manager of Sports Marketing to lead initiatives within Spanish-speaking markets. This role focuses on driving subscriber growth and brand perception for live sports content. The ideal candidate will have over five years of experience in sports marketing, strong bilingual communication skills,...

  • LATAM Regional Marketing Leader

    hace 4 días

    distrito federal, México S&P Global A tiempo completo

    A leading financial services firm is seeking a Regional Marketing Manager for Latin America to lead marketing strategy and execution in Brazil and Mexico. Ideal candidates will have 7+ years of experience in financial services, fluency in Portuguese and English, and strong marketing technology skills. This role demands both strategic leadership and hands-on...