Marketing Manager – 47 Brand LATAM
hace 2 semanas
Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM. Key Responsibilities 1. Brand & Marketing Execution Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand. Ensure clear differentiation from New Era in tone, visuals, messaging, and channels. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions. 2. Digital Marketing Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms. Manage paid media execution (in coordination with agencies or internal teams), focused on: Top-of-funnel brand positioning Discovery and aspiration (not promotion-led) Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic). 3. Content Creation & Storytelling Own the content calendar for 47 Brand LATAM. Lead creation of: Editorial-style content Styling narratives (e.g., Clean Up as a wardrobe essential) Short-form video and creator-led storytelling Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output . Ensure content reflects: Timelessness Effortless sophistication 4. Influencer & Creator Marketing Build and manage the 47 Brand Crew (ambassador & influencer program). Identify and onboard creators aligned with: Fashion, lifestyle, and cultural credibility Mexico City, Monterrey, Guadalajara as priority cities Manage briefing, execution, approvals, and performance tracking. Ensure creators feel curated, not transactional . 5. PR & Earned Media Coordinate PR strategy in collaboration with agencies or internal partners. Develop: Brand bio & messaging matrices Press kits and launch narratives Seasonal PR calendars Manage relationships with: Fashion & lifestyle media (e.g., premium publications) Cultural editors and tastemakers Support brand launches, retail openings, and key events. 6. Launches & Brand Moments Support execution of: Brand launch events Retail activations (Liverpool, flagships, pop-ups) Key cultural moments Ensure every launch is story-driven , not product-only. 7. Cross-Functional Collaboration Work closely with: Sr. Director (strategic alignment) Brand Sr. Manager (calendar, priorities, approvals) Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling Align marketing efforts with commercial priorities without diluting brand equity . Qualifications & Experience 3–5 years of experience in marketing, brand, or digital roles. Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred) Digital-first brand building Influencer and PR-led strategies #J-18808-Ljbffr
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Marketing Manager – 47 Brand LATAM
hace 2 semanas
distrito federal, México New Era Cap A tiempo completoRole Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that...
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LATAM Brand Marketing Lead
hace 2 semanas
distrito federal, México New Era Cap A tiempo completoA leading lifestyle brand is seeking a Marketing Manager for LATAM to lead the execution of their marketing strategy across the region. This role includes overseeing digital marketing efforts, content creation, influencer programs, public relations, and cross-functional collaboration. The ideal candidate will have 3–5 years of marketing experience,...
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Marketing & Brand Lead- 100% Remote | Latam
hace 2 semanas
distrito federal, México Tekton Labs A tiempo completoMarketing & Brand Lead – 100% Remote | Latam Join us as a Marketing & Brand Lead at Tekton Labs. We’re a mission‑driven tech consultancy focused on building long‑term technology relationships and telling our story the right way. In this role you’ll help elevate our brand narrative, content strategy, and marketing execution across the Americas,...
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distrito federal, México Nike A tiempo completoWho You’ll Work WithThis role is within the Nike Direct Retail Marketing Mexico team and reports directly into the Account Marketing Sr Manager. The role collaborates closely with Partner Transformation, Visual Merchandising, Ekin, Sales, Merch and Brand teams to develop retail marketing plans (in-store and digital). External partnerships include Partner...
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Innovation Brand Manager – LATAM Growth
hace 3 semanas
distrito federal, México Colgate A tiempo completoA leading global consumer products company is looking for an Associate Brand Manager in Mexico City. The role involves driving brand category growth by identifying consumer opportunities and executing a strategic innovation pipeline. The ideal candidate has a Bachelor's in Business Admin or Marketing and 6-12 months experience in relevant roles. This...
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VP of Marketing, LATAM — Lead Omnichannel Growth
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distrito federal, México Authentic Brands Group A tiempo completoA leading global brand management firm is seeking a Vice President of Marketing for LATAM in Mexico City. This role involves leading the strategic vision for marketing initiatives, developing integrated strategies, and enhancing brand equity across diverse audiences. Applicants should have over 12 years of marketing experience, an understanding of the LATAM...
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LATAM VP Marketing: Growth
hace 2 semanas
distrito federal, México Authentic Brands Group A tiempo completoA leading global marketing firm is seeking a Vice President of Marketing for LATAM. In this role, you will lead marketing initiatives, develop integrated strategies and strengthen brand equity across diverse audiences. The ideal candidate will have over 12 years of progressive marketing leadership experience in lifestyle, fashion, sports, or entertainment....
