Strategic Marketing Mgr.,

hace 4 semanas

distrito federal, México Epson America, Inc A tiempo completo

Epson, a $10B global leader in high-quality consumer electronics, imaging, and point of sale printing devices, is seeking an exceptional Strategic Marketing Manager to join our Consumer Latin America team. You will be responsible for the development and implementation of integrated 360 marketing communications plans and strategies to support our consumer business lines. Join a high-energy team with a strong manager coach that will support you to flourish and succeed This position could be based in any Latin America Epson Subsidiary (Mexico, Brazil, Costa Rica, Colombia, Argentina, Chile, Perú, Ecuador). No relocation needed.

Principal Accountabilities
In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to:

Strategy

  • Collaborates with Product Management to set the strategic direction for product marketing communications.
  • Works closely with the Advertising, Demand Generation, Digital Marketing, Web and other related teams in the development of positioning and overall marketing communication strategy.
  • Aligns Latin America Countries requests to build strong marketing & communication initiatives.
  • Coordinates and independently manages the relationships with all parties/departments involved in setting and implementing MarComm plan implementation.

Marketing Communications

  • Engages with product and sales teams to understand the business needs and communicate to the broader MarComm services team and other cross-functional teams.
  • Leads the development of integrated marketing communication plans and strategy by discipline (Adv, PR, SM, Web, retail, content, sales enablement, training) engaging all teams to support product lines in the development of the yearly plans.
  • Manages cross-functionally to implement the MarComm plan.
  • Serves as key liaison with product management driving and tracking the development and implementation of the integrated MarComm plan working closely with advertising, production, content, media, merchandising, web and promotional initiatives. Gathers and documents all input from stakeholders as well as provides input to the specific discipline.
  • Maintains a deep understanding of the product line and competition based on a synthesis of appropriate data, including primary and secondary market research, customer feedback, sales and market data, product evaluations and industry network.
  • Understands the Voice of the customers, the buying personas and customer insights to create strategy briefs that lay the foundation to enable successful 360 actionable plans to meet business and sales goals.
  • Understands current and future product portfolio.
  • Manages product communication content throughout the product lifecycle by collaborating with Product Management and overall product plan.
  • Works closely with the Product & Advertising teams in the development of positioning, marketing strategy & creative brief.
  • Collaborates with web and Online Managers to ensure web strategy aligns with overall MarComm strategy.

Additional Responsibilities

  • Supports channel development activities, CRM, and market development.
  • Manages overall 360 budget consolidation by product line working closely with each discipline. Each discipline manages their budget in alignment with agreed strategy.

Product Readiness

  • Supports as needed the Product Readiness processes at product launch and throughout the product lifecycle.
  • Works with Product Management on the development of product roadmaps, strategy and positioning from a marketing communications perspective. Collaborates with Product Management to ensure optimal product transitions.
  • Manages product packaging and collateral development related activities and serves as the interface with SEC and other internal departments on packaging related activities (as needed).

Minimum Requirements

  • Bilingual in English & Spanish, Portuguese as an additional differential.
  • Strong interdisciplinary, intercultural, influence, and networking skills.
  • Performance and ROI driven.
  • Digital marketing experience and management and providing direction on digital solutions.
  • Experience in B2C marketing at an intermediate level (5 to 8 years), preferably in other technology companies.
  • Experience working directly with the Latin America region is a must.
  • Completion of an undergraduate program required (B.A. or B.S.).
Travel

Local Travel - Up to 25%

Job Segment: Communications, Marketing Communications, Market Research, PLM, Advertising, Marketing, Management

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