Marketing Automation Specialist

hace 24 horas

Ciudad Juarez, México APTIV MTC A tiempo completo

As a Marketing Automation Specialist, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.**My Role**- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards- Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates- Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing**My background**:- Bachelors degree in Marketing, Communications or related field- **3 years of marketing automation experience**, preferably **Marketo**:- **Proficient English **excellent grammatical skills- Knowledge of database management concepts and best practices- Must have superior communication skills, both written and verbal- Must be **highly organized and self-motivated** with a sense of urgency- Strong independent project management skills- Capable of handling multiple tasks with competing priorities under mínimal supervision- Able to think critically and exercise independent judgment and discretion- **Excellent attention to detail****Aptiv Rewards & Advantages**:- Interesting career in a leading, world-recognized company;- Opportunity to professional growth and personal development in an international environment- Ability to implement own ideas and solutions**Some see differences. We see perspectives that make us stronger.**- Diversity and Inclusion are sources of innovation and creativity, both of which are essential to Aptiv’s success. Everyday our diverse team comes together, drives innovation, pursues solutions, and meets challenges using their unique abilities, perspectives and talents, changing what tomorrow brings. When you join our team, you’ll get encouraged to think boldly, express your viewpoint and innovate as a matter of habit.**Some see technology. We see a way to make connections.**- At Aptiv, we don’t just see the world differently; we work to change reality. That means developing technology that rewrites the rules of what’s possible in the pursuit of making transportation safer, greener and more connected. Today there are more than 160,000 of us globally, located in 44 countries, and united by one mission. Join the movement and together, let’s change tomorrow.**Job Type**: TemporaryContract length: 3 months**Salary**: From $30,000.00 per month

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