Marketing Automation Specialist

The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.**Responsibilities**:- In addition, this role will include the creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications.- Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees, managing and implementing all direct mail campaigns for existing clients and ensure that the business complies with regulatory requirements and regulators’ mandates.**Qualifications**:- 5-8 years of relevant work experience- Excellent written and verbal communication skills- ability to meet tight deadlines, manage multiple projects at once, and work well under pressure Detail and customer-service oriented Ability to work well independently, as well as part of a team, and interact with all levels of management Excellent interpersonal skills to negotiate and influence Advanced knowledge and experience with Microsoft Office Profound ability to multi-task and prioritize among several projects and initiatives Working cross-functionally and experience with ambiguity and managing complexities Excellent digital marketing competence across search, display, paid media and measurement**Education**:- Bachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.The marketing automation specialist is a project manager responsible for successfully connect platforms to enhance bank ecosystem. He/She needs to ensure optimum set-up and after that design life-cycle strategies and journeys for customers that should drive the best digital customer experience. Also oversee the e mail marketing projects.The specialist must be fully accountable and self-oriented. Prioritize initiatives based on business goals, budget efficiency is part of the challenge. The individual must have a customer-centric oriented mindset to correlate and find trends between everyday business metrics and marketing campaigns.Tasks- Work with Tech, Marketing, Data and other teams to identify potential use cases, always keeping in mind an adequate way to measure them- Design and maintain monitoring of activities for top management- Skills to closely follow-up administrative processes such as partner’s onboardings, due-dilligence, etc.- Work with other stakeholders to optimize the tech ecosystem that will integrate digital marketing campaigns activity with our systems to improve quality of information.**Requirements**:- Fully manage of end-to-end projects- Strong skills developing marketing strategies in B2C with differentiated understanding of KPIs and engagement tactics for each segment- Proved ability to design and deliver executive deliverables (Pagers, dashboards, etc)- Experience in implementation, and use of, marketing automation - nice to have Salesforce Marketing Cloud & Adobe Manager, Target, Experience.- Knowledge of data driven marketing, continuous optimization, A/B testing and results analysis- Ability to work in multiple projects, challenges and meet tight deadlines required- Keep up to date of the newest trends, innovations, and technologies in the online advertising and marketing automation industries- **Job Family Group**:Marketing- **Job Family**:Marketing Generalist- **Time Type**:Full time- Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.View the **EEO Policy Statement**.View the **Pay Transparency Posting