Content Marketing Specialist

**Company Description**Company dedicated to providing hybrid workspaces and remote collaboration solutions. Their goal is to make in-office visits meaningful by providing professional-grade reliability, meaningful human connection, and well-being support.In this role, you will play a key part in producing high-quality digital content that engages, informs, and delights our target audience. You will also be responsible for creating written content that effectively communicates the messaging, brand voice and objectives of our marketing campaigns.We are looking for a mind that innovates and disrupts the traditional ways of doing things. Your ability to create content, research, write, and collaborate will contribute to the success of our content and future marketing efforts.**To do this, you will contribute in the following capacities**:**Content Planning and Management**- Collaborate with the marketing and sales team to develop content calendars, campaigns, and go-to-market plans that align with the overall sales strategies and goals.- Implement basic on-page SEO practices to enhance the discoverability and ranking of the content in search engines.- Measure the performance of go-to-market campaigns.**Content Creation and Optimization**- Assist in researching and brainstorming ideas for various types of content, including visual assets, blog posts, articles, social media posts, and more.- Collaborate with senior leadership to produce high quality thought-leadership content.- Assist in identifying content gaps and opportunities for content optimization and repurposing.- Create visual assets, such as photographs and videos, following the content plans and direction provided by the marketing team. These assets will be utilized for various marketing/sales needs, such as go-to-market campaigns, social media, endomarketing displays at all locations, and the website.- Work on post production and the approval process by the marketing team.- Capture video and photos during events, special holiday celebrations, and day-to-day activities that can be appealing for the visual content.- Write and edit compelling, well-structured, and grammatically sound content that aligns with our brand voice and resonates with our target audience.- Collaborate closely with the marketing and sales team to ensure the content aligns with the overall campaign strategy and effectively drives engagement and conversions.- Optimize content for readability, engagement, and user experience.- Iterate go-to-market campaigns based on performance and learnings.**Content Distribution**- Setup and deploy go-to-market campaigns.- Manage the visual content projected on our on-site screens throughout our different centers in a timely manner. These videos will be motivated by internal and client requests.**Research and Analysis**- Conduct research to ensure accuracy and credibility of the information presented in the content.- Engage in research and benchmarking to understand our target audience, market trends, and competitors to develop content that resonates with the intended audience.- Monitor the performance of content and contribute ideas for improvement based on analytics.- Analyze the performance of content and make data-driven decisions to optimize future content strategies.**Qualifications**- 2-years of experience in a Content Development role.- Proficiency in Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or Contentful.- Strong Writing and Editing Skills: Expertise in tools such as Google Docs, Microsoft Word, Grammarly, and Hemingway Editor for creating and refining content.- SEO Knowledge: Familiarity with SEO tools like SEMrush, Ahrefs, Moz Pro, and Yoast SEO for optimizing content for search engines.- Graphic Design and Multimedia Proficiency: Ability to use tools such as Photoshop, Illustrator, and Canva.- Collaboration and Project Management: Experience using tools like Trello, Asana, Slack, and Notion for teamwork and project tracking.- Analytics and Performance Tracking: Familiarity with tools like Google Analytics, Hotjar, or Crazy Egg to track and measure content performance.- Social Media Management: Familiarity with social media tools like Hootsuite, Buffer, or Sprout Social for scheduling and managing posts.- Content Planning and Organization: Skilled in organizing content calendars with tools like CoSchedule, Airtable, or Evernote.- Research and Content Idea Generation: Experience using tools like BuzzSumo, Feedly, or AnswerThePublic for content research and ideation.- Website Development: Experience using page builders like Wix or Divi (WordPress) for layout design and content customization.Understanding of responsive design principles and user experience (UX) optimization.- English and Spanish Speaker: You are proficient (written and spoken) in both languages; any other is more than welcome. You feel comfortable presenting to large audiences and s