Digital Marketing Specialist

hace 3 días

Hermosillo, México Vadodevs A tiempo completo

**Digital Marketing Specialist****About The Role**The Digital Marketing Specialist will spearhead the company’s predominantly digital marketing efforts, collaborating closely with the President & CEO. We are seeking a proactive, organized, and creative individual with robust writing and digital marketing skills, focused on achieving tangible outcomes, not just outputs.**Essential Functions**:- Sales Enablement Materials: Develop and manage materials to support the sales team.- Outbound and Inbound Marketing Efforts: Plan and execute marketing campaigns to drive engagement and conversions.- Creation of Landing Pages: Design and optimize landing pages for marketing campaigns.- Event Management: Plan and coordinate company events and promotional activities.- Partnerships & Associations Relationships: Manage and nurture relationships with partners and associations.- Public Relations Skills: Develop and maintain public relations strategies to enhance company reputation.- Monthly Website Content Updates: Regularly update website content, including blogs, testimonials, and perform page audits.- Monthly SEO Enhancements: Conduct SEO analysis and implement enhancements to improve website ranking.- Social Media Updates: Maintain and update social media profiles, particularly LinkedIn, to foster engagement and increase followers.- Utilization of AI Tools: Leverage AI tools to enhance marketing efficiency and quality.- Branded Promotional Items: Research and procure branded promotional items for events and client meetings.- Print Publications: Update and circulate print publications, including line-cards and capabilities statements.- Business Card Coordination: Manage the editing and ordering of business cards.- Marketing Folder Organization: Organize and maintain the Marketing folder in Microsoft Sharepoint.- Vendor Database Compilation: Compile and manage a vendor database for marketing purposes.- SOP Collaboration: Work with the Administrative Coordinator on the creation and updates of SOPs.- General Team Support: Provide support to the marketing team and exceed expectations.**Requirements**:- 2-7 years of marketing experience, with a focus on digital marketing leadership.- Alignment with the company’s core values.- Exceptional communication skills, both written and verbal.- Proficiency in various digital marketing tools and platforms, including AI tools, SquareSpace, HubSpot, Ahrefs, and Google Analytics.- Strong problem-solving abilities and proficiency in Microsoft Office/Google Apps.- Ability to foster cooperation in diverse teams.- Professionalism and a drive for continuous learning and adaptation.- Familiarity with construction industry concepts and practices is advantageous.- Excellent written and spoken English skills.**Job Types**: Full-time, Contract, Commission, PermanentContract length: 12 monthsPay: $25,000.00 - $30,000.00 per monthApplication Question(s):- Do you have experience with tech companies?- What tools or AI Tools for Marketing do you have experience with?**Experience**:- Digital Marketing: 4 years (required)- Marketing Campaigns: 4 years (preferred)Work Location: In person

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