Creator Engagement Growth Marketing Manager, Global YouTube Marketing

hace 3 semanas

Ciudad de México, Ciudad de México Google Inc. A tiempo completo
Creator Engagement Growth Marketing Manager, Global YouTube Marketing

Apply

Note: Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law. Please submit your resume in English - we can only consider applications submitted in this language.

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing, growth marketing, or related functions.
  • 2 years of experience in consumer growth across marketing or product using insights to inform growth strategy, roadmaps, prioritization, etc.
  • Ability to communicate in Spanish and English fluently to support client relationship management in this region.
Preferred qualifications:
  • Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
  • Experience with database management.
  • Familiarity with SQL.
  • Excellent communication skills, with the ability to drive discussions and presentations across multiple levels of the organization.
  • Excellent process and project management skills, with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
  • Excellent structured thinking and business acumen skills.
About the job

YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

The Growth team focuses on strategies and tactics across the entire user funnel to acquire and retain users. In this role, you will be responsible for shaping and executing retention growth strategies for YouTube's creator ecosystem, with a focus on creator engagement. You will work closely with peers in Marketing and cross-functional stakeholders in Data Science, Product Management, and Engineering.

You will be well versed with growth processes, tactics, and best practices. You will care deeply about how our business grows and how our users behave and apply these insights to develop innovative, high-impact growth strategies.

Responsibilities
  • Develop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science, and engineering teams.
  • Build and execute targeted lifecycle journeys to engage YouTube creators and drive key business outcomes.
  • Analyze creator data and performance metrics to design, run, and measure experiments. Use data to generate actionable insights that enhance campaign performance.
  • Develop and refine personalized, data-driven content and messaging strategies that engage creators and enhance their experience on YouTube.
  • Own end-to-end campaign management, including audience segmentation, messaging development, A/B testing, and performance analysis. Continuously monitor and optimize lifecycle journeys to improve engagement, retention, and overall business KPIs.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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