Creator Engagement Growth Marketing Manager, Global YouTube Marketing

hace 2 semanas

Ciudad de México, Ciudad de México Google A tiempo completo
Creator Engagement Growth Marketing Manager, Global YouTube Marketing

Apply

Note: Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law. Please submit your resume in English - we can only consider applications submitted in this language.

Minimum Qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing, growth marketing, or related functions.
  • 2 years of experience in consumer growth across marketing or product using insights to inform growth strategy, roadmaps, prioritization, etc.
  • Ability to communicate in Spanish and English fluently to support client relationship management in this region.
Preferred Qualifications:
  • Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
  • Experience with database management.
  • Familiarity with SQL.
  • Excellent communication skills, with the ability to drive discussions and presentations across multiple levels of the organization.
  • Excellent process and project management skills, with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
  • Excellent structured thinking and business acumen skills.
About the Job

YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

The Growth team focuses on strategies and tactics across the entire user funnel to acquire and retain users. In this role, you will be responsible for shaping and executing retention growth strategies for YouTube's creator ecosystem, with a focus on creator engagement. You will work closely with peers in Marketing and cross-functional stakeholders in Data Science, Product Management, and Engineering.

With the existing viewership of YouTube, you'll find a huge opportunity to reach users in the right context with the right message on our platform while also ensuring strategic direction and learnings are integrated into off-platform channels.

You will be well versed with growth processes, tactics and best practices. You will care deeply about how our business grows and how our users behave and apply these insights to develop innovative, high impact growth strategies.

Responsibilities
  • Develop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science and engineering teams.
  • Build and execute targeted lifecycle journeys to engage YouTube creators and drive key business outcomes.
  • Analyze creator data and performance metrics to design, run, and measure experiments. Use data to generate actionable insights that enhance campaign performance.
  • Develop and refine personalized, data-driven content and messaging strategies that engage creators and enhance their experience on YouTube.
  • Own end-to-end campaign management, including audience segmentation, messaging development, A/B testing, and performance analysis. Continuously monitor and optimize lifecycle journeys to improve engagement, retention, and overall business KPIs.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

#J-18808-Ljbffr

  • Global Marketing Manager for Creator Engagement

    hace 1 día

    Ciudad de México, Ciudad de México Google A tiempo completo

    Job DescriptionThe Global Marketing Manager for Creator Engagement role at Google focuses on developing and executing retention growth strategies for YouTube's creator ecosystem, with a focus on creator engagement.You will work closely with peers in Marketing and cross-functional stakeholders in Data Science, Product Management, and Engineering to shape and...

  • Creator Engagement Growth Marketing Manager, Global YouTube Marketing

    hace 4 semanas

    Ciudad de México, Ciudad de México Google Inc. A tiempo completo

    Creator Engagement Growth Marketing Manager, Global YouTube Marketing Apply Note: Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law. Please submit your resume in English - we can only consider applications submitted in this language. Bachelor's...

  • Growth Strategy and Analytics Manager, Creator Youtube Marketing

    hace 7 días

    Ciudad de México, Ciudad de México Google A tiempo completo

    Growth Strategy and Analytics Manager, Creator Youtube Marketing (Spanish, English)ApplyPlease submit your resume in English - we can only consider applications submitted in this language. Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Minimum...

  • Marketing Growth Strategist and Analytics Lead

    hace 7 días

    Ciudad de México, Ciudad de México Google A tiempo completo

    Growth Strategy and Analytics Manager, Creator Youtube MarketingAbout the Job:This role involves overseeing product marketing strategy from beginning to end. Whether you're working on a consumer product or a business product, your goal is to drive growth through strategic planning and execution.Responsibilities include developing post-purchase growth and...

  • Marketing Technology Manager, YouTube Marketing

    hace 2 semanas

    Ciudad de México, Ciudad de México Google A tiempo completo

    Marketing Technology Manager, YouTube MarketingPlease submit your resume in English - we can only consider applications submitted in this language. Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Minimum Qualifications:Bachelor's degree or...

  • Growth Marketing Strategist

    hace 7 días

    Ciudad de México, Ciudad de México Project Growth A tiempo completo

    We are seeking a highly skilled Marketing Manager to join our team at Project Growth.About the RoleThis is an exciting opportunity for a dynamic and results-driven marketing professional to take ownership of our marketing strategy and drive business growth. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing...

  • Influencer Marketing Manager

    hace 5 días

    Ciudad de México, Ciudad de México INTERNATIONAL MARKETING SOLUTIONS A tiempo completo

    About the PositionWe're seeking a highly skilled Influencer Marketing Manager to join our team at International Marketing Solutions. As a key member of our marketing department, you'll be responsible for developing and implementing effective influencer marketing strategies that drive meaningful engagement with our audience.Key Responsibilities:Strategy...

  • Marketing Director

    hace 7 días

    Ciudad de México, Ciudad de México Project Growth A tiempo completo

    We are seeking a talented Marketing Manager to join our team at Project Growth! This role offers the perfect blend of creativity and analytical skills, allowing you to drive business growth through innovative marketing strategies.About the RoleAs a Marketing Manager at Project Growth, you will be responsible for developing and executing comprehensive...

  • Regional Creator Marketing Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México Red Bull Gruppe A tiempo completo

    RedBull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories. Our media teams work on creating and programming unique and authentic content that inspires and engages our consumers.The Creator Marketing Manager LATAM has the responsibility to establish RedBull as a strong...

  • Creator Ecosystem Growth Expert

    hace 1 día

    Ciudad de México, Ciudad de México Google A tiempo completo

    ResponsibilitiesDevelop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science, and engineering teams.Build and execute targeted lifecycle journeys to engage YouTube creators and drive key business outcomes.Analyze creator data and performance metrics to design, run, and measure...

  • Marketing Engagement Manager

    hace 3 días

    Ciudad de México, Ciudad de México Wellhub Inc. A tiempo completo

    Job SummaryWe are seeking a highly motivated Marketing Engagement Manager to join our Wellbeing Engagement team in Mexico City.In this role, you will play a key part in executing strategic engagement actions and events for our clients and end-users. Your responsibilities will include coordinating initiatives with partners, designing digital materials,...

  • Regional Creator Marketing Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México Red Bull A tiempo completo

    Company Description Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories. Our media teams work on creating and programming unique and authentic content that inspires and engages our consumers. The Creator Marketing Manager LATAM has the responsibility to...

  • Regional Creator Marketing Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México Red Bull A tiempo completo

    Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories. Our media teams work on creating and programming unique and authentic content that inspires and engages our consumers.The Creator Marketing Manager LATAM has the responsibility to establish Red Bull as a...

  • Regional Creator Marketing Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México Red Bull A tiempo completo

    Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories. Our media teams work on creating and programming unique and authentic content that inspires and engages our consumers.The Creator Marketing Manager LATAM has the responsibility to establish Red Bull as a...

  • Growth Data Analyst, Youtube Marketing

    hace 2 semanas

    Ciudad de México, Ciudad de México Google Inc. A tiempo completo

    Growth Data Analyst, Youtube Marketing (Spanish, English)MidExperience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.Please submit your resume in English - we can only consider applications submitted in this language.Only applications of candidates with Mexican...

  • Marketing Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México Project Growth A tiempo completo

    Our client is a leading Business Process Outsourcing (BPO) company specializing in call center solutions and customer support services. We provide inbound and outbound sales, omnichannel customer support, B2B and B2C lead generation, pay-per-call lead routing, and outbound appointment setting. With a commitment to delivering high-quality customer...

  • Growth Marketing Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México S&P Global A tiempo completo

    About the Role: Grade Level (for internal use): 11 As our Manager of Growth Marketing , you'll drive the execution of targeted demand generation initiatives to support our sales pipeline. In this hands-on role, you'll collaborate with marketing professionals, sales, and product teams to align strategies and maximize campaign impact. You'll engage our ideal...

  • Creator Success Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México Xsolla A tiempo completo

    We are seeking an experienced and dynamic Influencer Manager (LATAM) to lead and expand our influencer marketing strategy in the region. This role is responsible for identifying, building, and maintaining relationships with key influencers, content creators, and brand ambassadors across multiple content platforms. The ideal candidate will have a strong...

  • Performance Marketing Manager

    hace 2 días

    Ciudad de México, Ciudad de México Grit Marketing Studio A tiempo completo

    Grit Marketing Studio is seeking a skilled Paid Media Specialist to drive our digital advertising efforts forward. This individual should have a strong background in Google Ads, Meta Ads, and performance marketing, as well as excellent analytical and leadership skills.About the JobThis is an exciting opportunity for someone who is passionate about digital...

  • Marketing Growth Specialist

    hace 4 días

    Ciudad de México, Ciudad de México Weareher A tiempo completo

    Job DescriptionWe are seeking a results-driven Marketing Growth Specialist to join our team as a contractor. Reporting to the Head of Growth, you will be responsible for expanding our user base in Mexico through strategic growth initiatives.You will design, execute, and optimize campaigns across owned, earned, and paid channels, ensuring brand alignment...