Portfolio Activation Director

hace 3 semanas

Ciudad de México, Ciudad de México Coca-Cola HBC A tiempo completo

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.

What You'll Do for Us

  • Develop integrated marketing plans and outstanding execution in the marketplace. Lead the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.

  • Manage the portfolio of established brands to deliver the company's category volume, share and profit objectives; closely monitor changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product concepts, or brand/flavor/package extensions on existing brands.

  • Develop a comprehensive understanding of the brand's consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio.

  • Identify proactive opportunities (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.

  • Manage and ensure that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development.

  • Lead and continuously develop an effective working relationship with the extended marketing community, operations and key stakeholders.

  • Lead and participate in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.

  • Coach and develop the members of the Marketing Team; participate in the selection process for Marketing associates.

Qualifications & Requirements

  • Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree is preferred.

  • 5+ years of experience in a previous marketing role.

  • 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).

  • 2+ years managing a brand management team and the ability to demonstrate execution of strategy plan with results.

  • Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.

  • Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

What We Can Do For You

  • Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

Skills: Leadership; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; Competitor Analysis; Marketing Strategies; Product Planning; Waterfall Model; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Cross-Functional Integration; Profit and Loss (P&L) Management.

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