Portfolio Activation Director

hace 4 semanas

Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

Location(s): Mexico

City/Cities: Mexico

Travel Required:

Relocation Provided:

Job Posting End Date: March 30, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today to create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understand the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing.

What You'll Do for Us:

  • Develop integrated marketing plans and execute them in the marketplace. Lead the category strategy utilizing consumer, category, commercial, and industry insights to create winning long-term plans with short-term positive impacts for the business. Deliver profitable, sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets.

  • Manage the portfolio of established brands to deliver the company's category volume, share, and profit objectives; closely monitor changes in the marketplace to identify gaps and opportunities for new revenue-generating opportunities via new product concepts or brand/flavor/package extensions on existing brands.

  • Develop a comprehensive understanding of the brand's consumer base, their attitudes, and behaviors to formulate appropriate integrated consumer marketing and communication programs that will enhance brand imagery and drive changes in consumer attitudes and consumption behaviors.

  • Identify proactive opportunities (volume, profit, connections, assets), competitive benchmarking, and insight-based strategy development on the existing portfolio.

  • Manage and ensure that consumer marketing resources are used efficiently by applying all relevant innovation pipelines for product and packaging development.

  • Lead and continuously develop effective working relationships with the extended marketing community, operations, and key stakeholders.

  • Lead and participate in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcomes and speed.

  • Coach and develop members of the Marketing Team; participate in the selection process for Marketing associates.

Qualifications & Requirements:

  • Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree preferred.

  • 5+ years of experience in a previous marketing role.

  • 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase.

  • 2+ years managing a brand management team and the ability to demonstrate execution of strategy plans with results.

  • Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in analyzing trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity.

  • Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

What We Can Do For You:

  • Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

Skills: Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Model.

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world

#J-18808-Ljbffr

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