CRM Automation Specialist

hace 3 semanas


Ciudad de México albo A tiempo completo

**albo**albo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.**About the role**In this role, you will be responsible for operating the Customer Relationship Management (CRM) software, configuring inbound campaigns launches and iterating through communication channels. As a CRM Automation Specialist, you will play a crucial role in proposed automated solutions focused on customer acquisition, loyalty, retention, and maintenance.**What you’ll be doing at albo**:- Develop journeys and funnels for generating new customers.- Follow up on marketing requirements made by different teams within albo.- Implement retention and loyalty actions.- Review the content and quality of campaigns, as well as their proper functioning after being launched.- Interpret results and collect feedback from teams and be the point of contact for any issues related to campaign performance and functionality.- Maintain constant communication with different teams: IT, Data, Marketing, etc., including external providers.- Create and standardize a quality checklist for CRM integrations.**About you and what type of skills you'll need**:- 2+ years of experience in roles like Campaign Specialist, Marketing QA, or similar.- Bachelor’s degree in Marketing or a related field (or equivalent experience).- Experience with CRM platforms is required, with CleverTap being highly desirable. Knowledge of tools such as HubSpot, Salesforce, or Zoho is also accepted.- Familiarity with marketing KPIs such as impressions, clicks, open rates, and conversion rates.- Experience creating multi-product marketing campaigns.- Strong analytical skills to interpret data and generate insights.- Excellent communication, organizational, and collaboration abilities.- Thrives in dynamic environments, managing multiple projects with competing deadlines.- Passion for continuous learning and improving processes.



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