Performance Marketing Manager
hace 2 semanas
We're looking for an experienced Performance Marketing Manager to help us generate sign-ups for our B2B service targeting notaries and other professionals. This role involves creating, managing, and optimizing paid advertising campaigns to drive high-quality leads and customer conversions.
If you have a strong background in Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms, and you know how to fine-tune targeting to attract professionals, we'd love to work with you
Responsibilities
• Develop and execute high-converting paid ad campaigns to drive sign-ups for our platform.
• Manage Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other relevant PPC channels.
• Optimize campaign performance through A/B testing, audience segmentation, and ad creatives.
• Conduct keyword research and competitor analysis to refine targeting strategies.
• Track, analyze, and report on key performance metrics (CPC, CPA, ROAS, CTR, etc.).
• Suggest landing page optimizations to improve ad performance and user experience.
• Manage budgets effectively to maximize ROI on ad spend.
• Work with our team to align marketing efforts with broader business goals.
Requirements
• Proven experience in performance marketing, paid media, or user acquisition.
• Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads.
• Experience targeting B2B professionals (notaries, attorneys, service providers, etc.) is a plus.
• Deep understanding of conversion tracking, retargeting, and audience segmentation.
• Ability to write compelling ad copy and suggest creative strategies.
• Experience with landing page optimization and conversion rate optimization (CRO) is a
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Ability to manage budgets efficiently and hit cost-per-acquisition (CPA) targets.
- Nivel de antigüedad Intermedio
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