Sr. Analyst, Programmatic

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… The Job Responsible for developing and executing programmatic advertising campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analyzing campaign performance. Also be responsible for staying up to date with the latest programmatic advertising trends and best practices to ensure that campaigns are as effective as possible. Work with Ad Sales by providing superior customer service and finding solutions in order to help reach the company’s financial objectives. The Daily – Major Activities Responsible for day-to-day execution, bid management and optimization of Programmatic (display, video, native, social, tv). Have a strong understanding of various programmatic platforms. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance. Work closely with Ad Sales to provide planning tools to assist in negotiating. Provide accurate reporting on inventory and work closely with team in the optimization of all campaigns to protect the business. Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools. Have the ability to troubleshoot issues on going campaigns. Expected to fully understand legal and business imposed regional market regulations, requirements, and expectations with regards to the overall structure, use of breaks and minutage for assigned region. Understanding and adhering to all SOX controls. The Essentials Related experience, preferably in digital operations College degree or equivalent required Experience with Google 360 Suite Experience with advertising ecosystems such as GAM, FreeWheel, Xander Knowledge of programmatic solutions (DSPs, SSPs, Ad Networks) English is a must; Spanish is a plus. Analytical skills: capacity to identify issues and underlying roots, prioritize issues, develop hypothesis for both the issue and potential solution, quickly gather data and develop recommendations. 4-6 years of experience. How We Get Things Done… This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. #J-18808-Ljbffr