Mkt / CRM & Engagement Intern (Credit Card)

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.LI-HybridTeam Overview:We are looking for a **CRM / Mkt intern** on our Credit Card team to support the planning, execution, and performance tracking of lifecycle and engagement campaigns for credit card customers.Role Responsibilities:- Support the definition and alignment of **key messages and value propositions** for campaign initiatives.- Track campaign performance and propose improvements to boost key metrics.- Collaborate in the creation of automated journeys for new and existing customers.- Collaborate in the mkt** briefing and**and campaign assets- Participate in the **development and tracking of multichannel campaigns**:- Monitor and report campaign performance across CRM and marketing channels.- Help ensure **consistent brand voice** and messaging across all communication touchpoints.- Conduct competitor benchmarking and research on trends in financial marketing and customer engagement.Role Qualifications:- Active undergraduate student in Marketing, finance, economics, Engineering, or related fields.- Intermediate Excel skills; familiarity with CRM platforms (e.g., Salesforce, Braze) is a plus.- Clear communication skills and a collaborative mindset.- Proactive, detail-oriented, and eager to learn in a fast-paced environment- Strong prioritization skills with the ability to be proactive- Proficient written and verbal English communication- Desire to improve processes and work through ambiguity- A data-driven mindset with **experience in A/B testing, segmentation, and analytics.**:- **Desired Basic Technical expertise** in query building and data analysis (SQL)- **Understanding of branding and communication strategies**, with the ability to turn insights into action.- **Excellent cross-functional collaboration skills** to work with product, marketing, and branding teams.- This role requires a **balance of strategy, technical skills, and creative execution** to maximize the impact of our CRM and marketing efforts while enhancing customer relationships and engagement.EEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.**_