Manager, Promotions

hace 2 semanas

Ciudad de México Warner Bros. Discovery A tiempo completo

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._****Who We Are**When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s nextFrom brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.This role requires strong **cross-functional collaboration** to bring initiatives to life, navigating ambiguity and building relationships across departments. The **Manager, Promotions & Packaging** will identify opportunities to maximize **subscriber growth and revenue** while ensuring the best customer experience. This individual will serve as the **LATAM center of excellence** within the global Promotions & Packaging team, supporting **global strategy and guardrails**.**Key Responsibilities**:- ** Lead LATAM promotions strategy (offers/discounts) for Max**, including strategic evaluations, financial modeling, and business case presentations to senior leadership.- ** Develop go-to-market strategies for LATAM Promotions & Packaging** by collaborating with **Paid Media, Creative, Retention, Partnerships, Product, Finance, Legal, Customer Support,** and other teams. Oversee execution by leading **cross-functional workstreams, briefing stakeholders, managing milestones, and securing approvals**.- ** Analyze performance** of initiatives against KPIs (subscriber acquisition, churn, engagement, LTV). Consolidate data, generate actionable insights, and present findings to leadership.- ** Act as the primary LATAM expert**, liaising with regional stakeholders and leadership through **weekly meetings and ongoing communication**. Share global Promotions & Packaging data and insights with LATAM teams.- ** Monitor market trends**, including competitive dynamics, economic shifts, and platform changes, to inform regional and global strategy.- ** Support quarterly and annual planning** for global Promotions & Packaging initiatives.- ** Provide operational support**, including maintaining team trackers, managing Airtable, and centralizing data and best practices.**Qualifications**:**Required**:- ** 5+ years of experience** in **marketing or promotions**, preferably in **direct-to-consumer, subscription, or streaming** industries.- ** Bachelor’s degree or equivalent**.- ** Bilingual (Spanish & English) with experience in LATAM markets** (NORAM experience is a plus).- Strong understanding of **growth marketing concepts**: revenue, LTV, ARPU, subscriber acquisition, churn, and incrementality.- Exceptional **cross-functional collaboration and analytical skills**, with the ability to **present strategic recommendations with mínimal oversight**.**Preferred**- Proficiency in **analytical tools** (Excel, Looker).- Strong **presentation and project management skills**.- Self-starter with an **entrepreneurial mindset**, comfortable working in **fast-paced, ambiguous environments**.**How We Get Things Done****Championing Inclusion at WBD

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