Senior Programming Manager

Teamwork makes the stream work. Roku is changing how the world watches TV . Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US, Canada, Mexico, UK and additional territories as the company expands globally. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels). About the role The Sr. Programming Manager will collaborate with Senior Roku Media Leadership to define ongoing content needs and strategically program content to maximize viewer awareness, growth, and engagement for a Spanish language service. The ideal candidate will leverage data-driven insights and work closely with cross-functional teams to build and continually enhance a diverse and compelling content offering. A deep knowledge of studio content libraries and a passion for pop culture are essential. From content windowing strategy and planning to scheduling and execution, the Sr. Programming Manager works cross-functionally to translate an incredible amount of content avails and associated data into financial and strategic decisions. What you will be doing Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business. Analyze market data and audience insights to inform content acquisition and programming decisions. Evaluate potential content for quality, audience appeal, and cost-effectiveness. Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed. Manage content budget allocation and ensure adherence to financial targets. Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams. Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit. Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers. Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing. Manage team across deliverables for many time-sensitive and sometimes ambiguous topics. Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally. We're excited if you have 10+ years in content, 7+ years in strategy, program planning, scheduling, and/or analytical role, with 3+ years managing direct reports. A passion for content and a strong understanding of Spanish language content libraries censing & programming content for the local Mexico market. Fluent in English and Spanish. Experience in high-demand environments with complex modeling and analysis, especially in streaming media. Deep understanding of industry trends and ability to anticipate and respond to industry shifts with strategic agility and creative solutions. Committed to staying ahead of market trends and continuously evolving the content offering to meet changing viewer preferences. Proven track record in data-based content strategies, enhancing viewer engagement and satisfaction. Exceptional financial modeling skills; proficient in MS Excel & PowerPoint, and familiar with Looker, Tableau, and Airtable. Bachelor's degree in a relevant field; MBA preferred but not required. Strong leadership, communication, and interpersonal skills, with experience in mentoring and fostering collaboration. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. #J-18808-Ljbffr