Creative Strategist

**Position**: Creative Strategist***:We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.A Creative Strategist will be responsible for developing innovative and impactful marketing strategies that align with business objectives and resonate with target audiences. This role combines creativity, data analysis, and strategic thinking to craft compelling campaigns, content, and brand experiences. Focus on B2B marketing within the technology and electronics industry.**What You’ll Be Doing**:As a Creative Strategist, you will:- ** Strategic Campaign Development**:- ** Design creative marketing strategies and campaigns that align with Arrow Electronics' business goals and brand identity.**:- Collaborate with cross-functional teams, including marketing, sales, and product teams, to ensure campaigns are integrated and effective.- ** Content Ideation and Creation**:- Partner with designers, copywriters, and other creatives to produce high-quality assets that captivate audiences.- ** Brand Positioning**:- Ensure all creative outputs align with Arrow Electronics' brand voice, values, and positioning.- Develop messaging frameworks that resonate with B2B customers and partners.- ** Market Research and Insights**:- Conduct research to understand industry trends, customer needs, and competitive landscapes.- Use insights to inform creative strategies and campaign development.- ** Performance Analysis**:- Monitor and analyze the performance of creative campaigns.- Provide actionable recommendations to optimize future strategies based on data and feedback.- ** Innovation and Trends**:- Stay updated on emerging marketing trends, technologies, and creative techniques.- Introduce innovative ideas to keep Arrow Electronics' marketing efforts fresh and competitive.- ** Collaboration and Leadership**:- Act as a liaison between creative teams and other departments to ensure alignment and consistency.- Lead brainstorming sessions and creative workshops to inspire innovative thinking.- ** Project Management**:- Manage multiple creative projects simultaneously, ensuring deadlines and budgets are met.- Coordinate with external agencies or freelancers as needed.**Qualifications**:To succeed in this role, you should have:- 7+ years of proven experience in creative strategy, marketing, or advertising.- Strong understanding of B2B marketing, particularly in the technology or electronics industry.- Excellent communication and presentation skills.- Proficiency in creative tools (e.g., Adobe Creative Suite) and marketing platforms.- Ability to analyze data and translate insights into creative strategies.**Desired Skills**:- Experience working in a fast-paced, global organization.- Familiarity with Arrow Electronics' products, services, and target markets.- Strong problem-solving skills and ability to think outside the box.- Ability to manage and inspire creative teams.**Work Arrangement**:- Hybrid: 3 days in office/2 days work from home**What's In It For You**:At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.- 30 days of Christmas bonus- 40% vacation premium- 12 vacation days plus 2 floating days, sick days and holidays- Vision and Dental Assistance- Life Insurance- Healthcare Insurance- 10% Food/Pantry Vouchers- Restaurant Vouchers- 13% Savings Fund- Access to Arrow’s Employee Discount Program- Growth Opportunities, and more**Annual Hiring Range/Hourly Rate**:$64,216.67 - $63,574.50 MXN Monthly**Location**: MX-JAL-Tlaquepaque, Mexico (HPE Guad office)***Time Type**: Full time***Job Category**: Marketing and Communications**EEO Statement**:Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico)