Strategist, Digital Content

hace 3 semanas

Tlaquepaque, México Herbalife A tiempo completo

Overview:STATEMENT:DETAILED RESPONSIBILITIES:- Audit company websites (internal and external), and detect areas of opportunity in terms of consistency, updated materials, working hyperlinks and other criteria oriented by the strategy.- Develop and maintain an annual content strategy in alignment with regional initiatives, incorporate search optimization best practices and review content metrics for online properties.- Regularly review and assess website content and oversee updates as needed.- Work with cross functional teams to ensure industry best practices are implemented.- Effectively prioritize all projects to meet deadlines and manage projects from inception through execution per the trafficking/review/approval process required.- Manage communication and execution of work by third party vendors.- Develop a strong understanding of the Herbalife Brand as it relates to all relevant audiences.- Write and edit content as needed using agreed to voice, grammar and style. This includes video scripts, newsletters copy, banners, and more.- Ensure copy is engaging and informative and reflects the company’s brand philosophy.- Work with stakeholders to refine deliverables to ensure effective communications.- Copyedit and proofread materials as needed, reviewing for consistency, accuracy and clarity.- Be comfortable working individually and within a team framework.SUPERVISORY RESPONSIBILITIES:NoneJob Qualifications:REQUIRED QUALIFICATIONS:**Skills**:- Bilingual English-Spanish (99%)- Project management skills to oversee multiple projects at one time.- Strong writing abilities for both business and creative writing- Excellent grammar and proofreading capabilities- Ability to multitask, set appropriate priorities and continuously meet deadlines in a demanding, fast paced environment- Strong customer and results orientation- Extremely detail oriented with an eye to catch inaccurate copy- Individual and team orientation- Proficiency with MS Office suite including Word, Outlook and PowerPoint**Experience**:- 5+ years’ experience in content management/development or similar role- Minimum 4-5 years project management experience supporting cross functional projects.- Partner with key stakeholders in the development and execution of digital content strategies.- Effectively prioritize all projects to meet deadlines and manage projects from inception through execution.**Education**:- Bachelor degree (BA or BS) in Communication, Literature, Journalism, Advertising, Business, Public Relations or a related fieldPREFERRED QUALIFICATIONS:- Ability to solve practical problems and organize workload for effective implementation under mínimal supervision- Ability to interact effectively at all levels with sensitivity to cultural diversity- Experience writing both creative and business copy- Familiarity with digital marketing industry best practices- Previous role in wellness industry- Experience developing training materials, online training coursework and digital marketing campaigns- Web publishing experience using TeamSite or other similar publishing tools

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