Senior Product Marketing Manager

Join to apply for the Senior Product Marketing Manager role at Scribd, Inc. About The Company At Scribd, our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We foster a culture where employees can be real and bold, embrace plot twists, and prioritize the customer. Our flexible work benefit, Scribd Flex, allows employees to choose the daily work style that best suits their individual needs. Occasional in‑person attendance is required for all Scribd employees. About The Team and Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go‑to‑market strategy for Scribd’s core experience. About You 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and can influence and find common ground with cross‑functional partners. Comfortable working in a scrappy and agile environment. Effective at balancing strategy and execution. You’re able to focus on the details as well as the broader narrative and strategy. Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Responsibilities / What You Will Do Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value. Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs. You Have / We're Looking For / Requirements (Required) 5–7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast‑paced, changing environment. Compensation In the United States, outside of California, the reasonably expected salary range is between $102,000 (minimum salary in our lowest US geographic market outside of California) to $183,500 (maximum salary in our highest US geographic market outside of California). In California, the range is between $123,500 and $193,000. In Canada, the range is between $129,500 CAD and $172,000 CAD. This position is also eligible for competitive equity ownership, and a comprehensive and generous benefits package. Benefits, Perks, And Wellbeing At Scribd Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short‑term/long‑term disability plans 401(k)/RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance and programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company‑wide events Team engagement budgets Vacation & Personal Days Paid Holidays (plus winter break) Flexible Sick Time Volunteer Day Company‑wide Employee Resource Groups and programs that foster an inclusive and diverse workplace. Access to AI Tools: free access to best‑in‑class AI tools. We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. #J-18808-Ljbffr