Aprende Institute | Redactor/a Creativo/a | distrito federal

hace 1 día


distrito federal, México Aprende Institute A tiempo completo

En Aprende Institute buscamos un/a Redactor/a Creativo/a para liderar la creatividad en nuestras campañas de Paid Media en plataformas como META, Google, TikTok y otras redes sociales relevantes. Este rol también incluirá la creación de guiones para nuestro espacio en televisión dentro del programa Despierta América de Univisión. La persona seleccionada trabajará en un entorno dinámico, manejando múltiples proyectos, conceptualizando ideas impactantes, y desarrollando copys persuasivos que conecten con nuestra audiencia.

Responsabilidades principales:

  • Desarrollar copys creativos y efectivos para campañas en Paid Media (META, Google, TikTok y otras plataformas).
  • Crear guiones atractivos para televisión, diseñados para audiencias hispanas en EE. UU.
  • Redactar scripts y mensajes clave para campañas con influencers, asegurando autenticidad y coherencia con la voz de la marca.
  • Colaborar en la pre-producción de las filmaciones y asistir al set de filmación para asegurar que las piezas se produzcan tal como se idearon.
  • Participar en la creación de piezas estratégicas como landings y otros materiales de comunicación relevantes.
  • Identificar y aplicar tendencias de mercado para mantener la frescura y relevancia de las campañas.
  • Trabajar en colaboración con equipos de marketing, diseño y performance para ejecutar campañas integradas.
  • Presentar conceptos y estrategias creativas a stakeholders internos y externos.
  • Gestionar múltiples proyectos simultáneamente, cumpliendo con plazos ajustados y manteniendo altos estándares de calidad.

Requisitos:

  • Profesional en comunicación social, marketing, Community manager o afines.
  • Mínimo 5 años en redacción creativa para campañas digitales.
  • Excelentes habilidades de redacción en español y buen nivel de inglés.
  • Capacidad para adaptarse a un ritmo dinámico de trabajo y priorizar proyectos múltiples.
  • Habilidades de presentación para comunicar ideas y conceptos de forma clara y convincente.
  • Capacidad para trabajar en equipo y colaborar de manera efectiva con otros departamentos.
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