Gdl - Latam Employer Brand and Engagement Manager - 4c Manager

**_Position: _**_Latam Employer Brand and Engagement Manager - 4C Manager_****_ _****_ Location:_**_ _**_Mexico, Zapopan, Jalisco. Hybrid role_**_ _****_Ready to shape the future of work?_****_ _****_ At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s _**_AI Gigafactory_**_, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to _**_agentic AI_**_, our breakthrough solutions tackle companies’ most complex challenges._****_ _****_ If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment._****_ _****_ _****_ _****_ _****_We are looking for a Latam Employer Brand and Engagement Manager, whose objective is to support Management from an operational, analytical and tactical standpoint, by handling stakeholder requests, solving team's questions, auditing and controlling different activities from colleagues on the operations floor, along with running reports, maintaining files and leading continuous improvement initiatives._****_- ****_ We are looking for a Latam Employer Brand and Engagement Manager, whose objective is to support Management from an operational, analytical and tactical standpoint, by handling stakeholder requests, solving team's questions, auditing and controlling different activities from colleagues on the operations floor, along with running reports, maintaining files and leading continuous improvement initiatives._****_ _**_Responsibilities_****_ _****_ Employer of Choice:_****_ _**- **_Build and implement a comprehensive employer brand awareness and employee engagement strategy, encompassing communication plans, social media and community engagement strategies. This includes developing a Go-to-Market strategy for the region and managing its ongoing optimization._****_ _**- **_Strengthen Genpact’s brand visibility in the region through external events, job fairs (e.g., Talent Land), open houses, social media campaigns, etc._****_ _**- **_Collaborate with marketing and recruitment teams to tailor employer brand messages for each of the markets in the region. _**- **_Collaborate with operations and HR teams to build external partnerships with local chambers of commerce, business groups, and universities to enhance the company's reputation as an employer of choice and support recruitment _**- **_Support talent programs such as internships, campus recruitment and tech bootcamps partnership with HR and operations._****_ _**- **_Act as communications leader for such events and activities aligning talk track with our corporate communications teams. Employee Engagement for our Guadalajara Center _**- **_Develop, implement and support employee engagement initiatives to foster a vibrant and connected work culture._****_ _**- **_Increase in-office participation through events, trainings, recognition programs, etc._****_ _**- **_Track and report on engagement in KPIs and support initiatives to improve them. _**- **_Partner with key stakeholders across HR, recruitment, and other corporate teams to understand business needs and trends impacting reputation, branding, and marketing acquisition strategies._****_- ****_ Qualifications Minimum qualifications_****_ _**- **_Relevant and significant years_**_ _**_of experience in marketing and corporate communications, with a strong focus on talent marketing and employer branding (including employer-of-choice campaign strategy). _**- **_Experience in the technology/professional services/B2B industry is a plus._****_ _**- **_Language Skills: Excellent bilingual (English/Spanish) writing skills, demonstrating both strategic thinking and tactical execution. _**- **_Project Management: Proven ability to manage multiple projects _**- **_Marketing Expertise: Strong understanding of marketing and communications issues related to employer branding, community relations, recruitment, talent management, and retention._****_ _**- **_Digital Marketing Proficiency: Experience with digital marketing and knowledge of social and digital channels to engage potential and current employees._****_ _**- **_Communication and Teamwork: Articulate and effective communicator with excellent team-building and interpersonal skills; ability to thrive in matrix team environments._****_Why join Genpact?_****_ _**- **_Be a transformation leader_**_ - Work at the cutting edge of AI, automation, and digital innovation_**_ _**- **_Make an impact_**_ - Drive change for global enterprises and solve business challenges that matter_**_ _**- **_Accelerate your career_**_ - Get hands-on experience, mentorship, and continuous learning opportunities_**_ _**- **_Work with