Sr Digital Product Owner – Plasma Derived Therapies

About the role:
The Digital Product, Senior Manager leads a product initiative within the Takeda portfolio, focusing on customer needs, strategic product roadmap, and go-to-market strategy. This role ensures the product aligns with business objectives and delivers value across the organization.

• We are seeking an experienced and innovative Senior Digital Product Owner to lead our Salesforce Marketing Cloud engagement (SFMC) & personalization initiatives. This role is crucial in driving our digital marketing strategies and enhancing customer experiences through the effective use of SFMC.
• This role will serve as the product owner and subject matter expert for Salesforce Marketing Cloud.
• Work to define and maintain the product vision for SFMC-based solutions, aligning with overall PDT business strategy and customer needs.

ACCOUNTABILITIES

• Define and maintain the product vision for SFMC-based solutions, aligning with overall business strategy and customer needs.
• Lead Agile/Scrum teams through the product development lifecycle for SFMC features and integrations.
• Coordinate with other Product Owners to translate requirements into architecture for key SFMC solutions.
• Prioritize activities across development and operations, managing requests and change orders.
• Structure, plan, and lead design sessions for SFMC implementations.
• Develop and communicate sprint goals, ensuring acceptance criteria are met.
• Identify opportunities to simplify, automate, and consolidate across lines of business or products.
• Work closely with UX designers and software engineers to deliver optimal customer experiences within SFMC.
• Conduct usability studies and analyze user feedback to identify product enhancement opportunities.
• Execute prioritized feature roadmap, target outcomes, and product performance metrics.
• Support the creation of stories, epics, and themes with defined acceptance criteria for development. Maintain and manage user stories and backlog.
• Understand voice of customer and how to solve business problems with the right technology solutions.
• Review materials created on customer needs through primary/secondary research such as focus groups, interviews, observations, and data.
• Work with a Core Team of engineers to provide market/customer context, build detailed requirement stories that define product solutions to customer needs, define phased execution of requirements where necessary, and answer questions as needed.
• Support the development of a deep contextual understanding of our customers, our users, and their needs.
• Understand how particular capability enhances moments of the customer journey.
• Prepare materials to demonstrate ability to provide level of transparency and visibility with cross-functional partners including leadership and stakeholders.
• Comfortable generating and evaluating data to guide decisions.
• Collect information that steers implementation partners and making decisions.
• Ensure the product follows all company and departmental policies, procedures, and standards.

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

• Deep and functional understanding of Digital Omnichannel engagement processes, needs, capabilities, compliance needs, etc.
• Deep understanding of current technology topics (e.g., Salesforce cloud products and platforms, Digital Marketing and CRM products, micro-service architectures, automation, and API integration).
• Strong knowledge of software development lifecycle and experience in Agile methodologies and tools (e.g., Jira, Confluence, Miro, etc.).

Leadership

• A strategic mindset, able to see the big picture and create and articulate our Donor Services vision.
• Able to influence peers and other leaders on overall strategy (vision, capabilities, platform, providers, roadmap).
• Able to create a technology roadmap and lead a team towards this technology roadmap.
• Strong communication skills with the ability to articulate and optimize design based on the value to the user and the business.

Decision-making and Autonomy

• Ability to make autonomous decisions in the best interest of serving the needs of business and Takeda.
• Ability to connect, orchestrate, and influence different stakeholders from various departments and vendors to drive for affordable and usable solutions and drive business value.
• Able to influence stakeholders in a complex organization, ensuring delivery and maintenance of customer experience solutions at all levels of the organization.

Interaction

• Able to clearly communicate and foster alignment across all levels of the organization.
• Required to build strong working partnerships with Business leaders and the DDT team.
• Build strong cross-functional relationships with team members from multiple functions and teams (e.g. DDT, Enterprise Architects, ICS Chapter Leads, etc.).
• Able to strongly influence the adoption and utilization of External experience solutions across BU’s.
• Strong ability to build external partnerships with industry partners and suppliers.
• Be a trusted advisor to the business.

Innovation

• Shape and innovate technology to be developed within Donor/customer experience and applied across Takeda’s product teams, business units, and global functions.
• Function as a thought leader and evangelist for innovative technology including perspectives on startups and new innovative products.
• Continually innovate to produce improved customer experience products/services to support the needs of rapidly innovating product teams.

Complexity

• The successful candidate must be able to cooperate with and inspire various stakeholders across all business and technical domains and in all world regions.
• The role must set up and continuously shape the development of innovative product roadmap within the Donor Experience ecosystem, third-party vendors, and across Takeda stakeholders.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

Essential

• Minimum 5 years of IT experience with a bachelor's degree or 7 years IT experience without a Bachelor's Degree.
• Bachelor's degree in marketing, communications, business, or related field.
  7+ years of experience in product management, focusing on marketing technology or CRM platforms.
• Salesforce Marketing Cloud (SFMC) certification is required.
• Deep understanding and experience of marketing cloud engagement & personalization is a must.
• Strong understanding of Agile/Scrum methodologies and processes.
• Experience in building and launching multi-channel marketing campaigns.
• Deep knowledge of marketing automation, email marketing, and customer journey orchestration.
• Excellent verbal, written, and presentation skills.
• Demonstrated ability to lead and influence cross-functional teams.
• Strong analytical skills with the ability to use data to inform decisions and measure impact.
• Experience with Salesforce products like Marketing Cloud, Personalization, Data Cloud, Mulesoft, and related products.
• Experience in agile and SAFE methodologies and software development lifecycle; requirements Definition & Analysis, Product Development & Delivery (e.g., MVP), Design Thinking, Customer Experience (CX), and UI/UX Tools & Methodologies, Backlog, Epic & Story.
• Experience working in a life sciences environment and/or familiarity with Takeda is strongly preferred.
• Proficiency with Microsoft Office suite (e.g., Word, Excel, PowerPoint, Project, Outlook).
• Experience with planning and managing all phases of system development (e.g., requirements gathering, design, configuration, development, commercial off-the-shelf software (COTS) selection, testing, conversion, and application support).
• Ability to write and speak in the English language.

Desired

• Master’s Degree.
• Familiarity with regulated systems – the general level of understanding of computer systems validation.
• Experience with Salesforce Health Cloud.
• Experience with analytical tools (Databricks/PowerBI/MCI).

MEX - Santa Fe

Employee

Regular

Full time