App Specialist

hace 13 horas

distrito federal, México PSC Industries A tiempo completo

Overview The Nike App Specialist would be part of the Platforms & Growth team in the Digital Team, focusing on digital commerce for Nike. This role is critical for the Mexico Business. WHO YOU'LL WORK WITH The Nike App Specialist will be part of the Platforms & Growth team in the Digital Team, joining a cross-functional team passionate about creating the future of digital commerce for Nike. The specialist will work closely with a diverse team (Site Experience, Marketing, Digital Ops, Merchandising, Finance and others), collaborating to drive a common agenda and align business outcomes. The specialist will report to the Nike App Latam Manager. WHO WE ARE LOOKING FOR We are seeking an organized, critical-thinking, analytical person with excellent communication skills. As a Digital Commerce Specialist for the Nike App platform, you will play a critical role for the Mexico Business, partnering with the Commercial Manager to implement and build the strategy and run the platform business. In this fast-paced role, we are looking for someone who can adapt quickly, has a strong sense of ownership, proactivity, accountability, passion for data, trend identification, consumer focus and attention to detail. WHAT YOU'LL WORK ON On any given day the Specialist will: Analyze and extract insights, driving a comprehensive end-to-end approach (Funnel & financial KPIs). Create and automate weekly reports to identify consumer trends and behavior (navigation and shop), and identify opportunities for improvement. Be responsible for Nike App performance monitoring. Propose new approaches, provide insights and execute the digital business strategy by working closely with cross-functional teams (Brand, Digital Ops, Site Experience, DSM, Merch). Coordinate all aspects of the business, including content/communication strategy, developing promotional campaigns, and improving APP navigation and journey destinations. Understand consumer behavior, respond to trends, and achieve key e-commerce KPIs. Run A/B testing inside the platform. Monitor industry trends and competition in sporting goods e-commerce. Coordinate authoring activities (back-end content). #J-18808-Ljbffr

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