Country Brand Manager Vaccine

CBM mRNA Vaccines PortfolioLead the execution the launch process in the Private Market followed by the Public Market of the products of the mRNA Vaccines Portfolio of Pfizer. Additionally, being responsible of designing and executing Marketing Strategies for the Pfizer - Biontech COVID-19 Vaccine achieving a successful launch in the Private Market and paving the road for the strong Pipeline of this mRNA technology. Identify and perform a proper analysis of the competitive landscape through the collaboration of the involve parties of other commercial and enabling units. Generate and launch breakthrough project based on the BM 3.3 strategi developing new plans of engagements with HCP’s & Patients, give support to the Field Force, manage the budget, develop PAP’s and alliances with medical societies, KOL’s & DOL’s.POSITION RESPONSIBILITIES- Develop local market strategies based on the life cycle of each product (positioning, competitors, new launches, line extensions, promotion as mRNA platform, targeting) based on the collaboration with other enabling and commercial units.- Develop focused channel approaches for the segments of key clients (ie. Private & Public)- Co-design the Go-To-Market Strategy in Private for Adult Vaccination- Development & Implementation of Launch Campaign and Digital Strategy- Data analysis, interpretation, development & plan of action for the mRNA Platform product (COVID-19 Vaccine) & future pipeline based on internal and external audits.- Monthly analysis of AP sales closure, identify variations and re-adjust quotas to achieve sales objectives and improve demand planning.- Price analysis per dose vs competitors and monitoring through the sales force- Support of Sales Force team in materials development for PLEM events and co-lead, organize & participate in congresses and PAP’s.- Identify and activate specific strategies for KOL’s, DOL’s & potential HCP’s in the market accelerating launch penetration in the private market.- Synergies with KOL’s, DOL’s, Medical Training & Societies.- Execute marketing digital strategies.- Participate in specific brand & portfolio campaigns based on the trade marketing plan or seasonality- Budget management of sales and DME vs the execution of the plan- Forecast development of products to guarantee the proper supply working side by side with Demand Planning & Supply- Promotional Materials & campaigns with Pfizer Ink & other Providers with the approval of Medical, Regulatory, Compliance & Legal through GCMA.- Coordinate Advisory Boards, Speaker Trainings, Summits & others events organized by the region- Field work with clients, sales force and other at least one or twice a month to see market insights- Effective communication with the regional team about performance & growth initiatives.- Development & implementation of the launch campaign for each vaccine with and Omnichannel perspective seeking for innovation and the right marketing positioning.- Map and identify critical processes and keep track of key activities to accelerate launch through the support of diverse stakeholders and cross functional areas, local and regional.- Lead multidisciplinary projects related to vaccines allowing to promote change and organize teams to achieve objectives with success- Two ways communication with the regional team about Brand performance and growth initiatives.ORGANIZATIONAL RELATIONSHIPSCountry Manager, Category Lead, Country Portfolio Lead, RTAL & BIL and Regional Team, Commercial Team KAMs, Trade Marketing, Access, Public KAM´s, Medical, Regulatory, Legal, Compliance, Sales Force, Sales Force Managers, Supply, Launch Excellence, Digital, HCP’s, External Communications, Public Affairs, GCO, Regional Pairs and Finance.EDUCATION AND EXPERIENCERequired:- +3 years of experience in Marketing / Commercial / New Launches / Business Development (High Specialty)- +3 years of experience in the Pharmaceutical Industry- Advance English (Spoken & Writen)- Advance Management of Power Point, Excel, Word- Project Management SkillsDesirable:- Experience in Field Force or Field Visit- Excel Expert Management- Knowledge and self-management of the E2E process of New Product LaunchTECHNICAL SKILLS REQUIREMENTSTechnical Skills:- Teamwork- Leadership- Transferable Skills- Self-management & Empowerment- Effective Communication- Management of Complex Scenarios (Prioritization, Project Management, Virtuality)- Navigate in Uncertainty- Decision Making with Limited Information- Self-knowledge- Deep Analysis Capacity- Strategic & Holistic Vision- Innovation- Problem Solver- Commercial & Business Skills & Management:- Competitive Landscape Knowledge and Environment, Vaccines Market understanding, Clients & patients’ coverage- Internal & External Ambassador of Vaccination- Business acumen strategic & operational- Brand Plan executor timely and correctly- Data Analysis, interpretation an effective c