Trade Marketing Manager

hace 6 días

Insurgentes, México Novartis A tiempo completo

**Summary**:Location: Mexico, City LI#HybridResponsible for leading and executing point-of-sale marketing strategies to maximize sales and ensure alignment with brand policies and business objectives. Serve as the liaison between marketing strategies and point-of-sale operations, ensuring that campaigns are effective and aligned with the company's business objectives.**About the Role**:**Major Accountabilities**Development of Commercial Strategies with the Private Access Manager- Creation and execution of the annual trade marketing plan- Co-design and implement trade marketing strategies to maximize sales impact- Alignment of marketing strategies across points of sale, ensuring full coordination with brand policies and commercial objectivesMarket and Competitor Analysis:- Conduct market research and audit analysis to identify opportunities and trends- Conduct audit analysis such as IQVIA and Close-Up to identify growth opportunities and trends. Sell-in and Sell-out Analysis- Evaluate the effectiveness of implemented strategies, making adjustments based on the results obtainedCross-Functional Cooperation:- Collaborate with sales, marketing, finance, and compliance teams to ensure effective implementation of strategiesFinancial Management:- Manage budgets and resources for trade marketing activities- Ensure a positive return on investment (ROI) and sales growth- Sales growth for each brand vs. PY driven by a sound investment strategy.Point-of-Sale Activities:- Plan and coordinate in-store activities.- Oversee the implementation of product strategies.- Train sales staff and monitor the performance of point-of-sale activities.- Monitor and evaluate the performance of point-of-sale activities, making necessary adjustments to optimize results.**Soft Skills**:- Effective Communication.- Strategic Thinking.- Teamwork.- Innovation and Creativity.- Strong analytical skills.**Experience Requirements**:- Bachelor's degree in marketing, Business Administration, or a related field.- Experience in trade marketing or commercial marketing roles.- Proven experience developing and executing marketing plans.- In-depth knowledge of market analysis and auditing tools such as IQVIA and Close Up.- Experience in budget management and financial analysis.- Ability to work in cross-functional teams and collaborate with different departments.- Advanced English preferred**Benefits and rewards****Commitment to Diversity and Inclusion**Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.DivisionInternationalBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Functional AreaSalesJob TypeFull timeEmployment TypeRegularShift WorkNo**Ajustes de accesibilidad**:

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