Paid Media Specialist

hace 2 semanas

Cuauhtémoc Ciudad de México Codifin A tiempo completo

We are looking for an experienced Senior SEM Specialist with deep expertise in managing Paid Search, Shopping, and Performance Max (PMax) campaigns. The ideal candidate will have hands-on experience driving performance efficiency across B2B and B2C campaigns, with a strong command of campaign optimization, analysis, and reporting. Qualifications/Requirements: SEM expertise: ● 4+ years of hands-on experience managing paid shopping campaigns, Pmax campaigns, search campaigns from planning and execution to optimisation and reporting ● Well-versed in paid search keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics ● Strong working knowledge in keyword match type (Exact, Phrase, and Broad), Responsive Search Ads, SQR review, auction insights report, and validating recommendations tab from Google Ads UI ● Experience managing B2C and B2B acquisition campaigns and had proven success driving campaign performance efficiency ● Strong ability to monitor campaign performance based on goal/KPI, identify issues, and propose ideas for optimizations ● Ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize ● Good knowledge of Google Merchant Center - Feed optimization ● Managing Pmax and Shopping campaigns with granular level optimization at asset level, product, Ad and Ad Group level Tool/Hard skills: ● Proficient in Google Ads and Bing Ads. Use it daily in previous jobs and familiar with Google Ads Editor for bulk creation/edit and troubleshooting ● Strong experience with Shopping, Pmax & Feed Optimization ● Proficient in both Excel and PPT; Well versed in pivot table, pivot chart, & conditional formatting ● Basic knowledge in tracking/floodlight tagging

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